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MARKETING MANAGEMENT SUMMARY PACK NOTES

Combined rating
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5
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Total pages
88
Last updated
20-01-2023

Topics Covered: Introduction of Marketing Management Marketing Concept - Summary notes Marketing and the Organisation - Summary notes Marketing Management Process - Summary notes The Marketing Environment - Summary Notes

Documents in this bundle
5

Subjects

  • Marketing
  • Marketing management
  • Marketing and production
  • Micro marketing
  • Macro marketing
  • Core marketing concepts
  • Marketing mix
  • Nature of marketing
  • Marketing concept
  • Marketing and social responsibility
  • Importance of marketing
  • Relationship marketing
  • Marketing and the organisation
  • Marketing orientation
  • Product marketing structure
  • Marketing structure
  • Human orientation
  • Marketing and finance
  • Marketing management process
  • Strategic management process
  • Growth strategies
  • Diversification growth strategies
  • Functional strategies
  • Managing marketing strategies
  • Mplementing marketing plans
  • Analysing
  • Miarketing environment
  • The micro environment
  • The market environment
  • The macro environment
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