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Marketing An Introduction, 12th Edition by Gary Armstrong, Philip Kotler Latest Updated Test Bank.
- Exam (elaborations) • 366 pages • 2021 Popular
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- R308,62
- + learn more
Marketing An Introduction, 12th Edition by Gary Armstrong, Philip Kotler 
Marketing An Introduction, 12th Edition by Gary Armstrong, Philip Kotler Latest Updated Test Bank.
-
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
- Exam (elaborations) • 409 pages • 2021 Popular
-
- R457,45
- + learn more
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. 
 
 
Table of Contents 
PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 
1 Marketing: Creating and Capturing Customer Value 
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 
PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 
3 Analyzing the Marketing Environment 
4 Managing Marketing Information to Gain Customer Insights 
5 Understanding Consu...
Newest Marketing summaries
-
Marketing An Introduction, 12th Edition by Gary Armstrong, Philip Kotler Latest Updated Test Bank.
- Exam (elaborations) • 366 pages • 2021 New
-
- R308,62
- + learn more
Marketing An Introduction, 12th Edition by Gary Armstrong, Philip Kotler 
Marketing An Introduction, 12th Edition by Gary Armstrong, Philip Kotler Latest Updated Test Bank.
-
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
- Exam (elaborations) • 409 pages • 2021 New
-
- R457,45
- + learn more
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. 
 
 
Table of Contents 
PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 
1 Marketing: Creating and Capturing Customer Value 
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 
PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 
3 Analyzing the Marketing Environment 
4 Managing Marketing Information to Gain Customer Insights 
5 Understanding Consu...
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