logo-home

Page 2 out of 13 results

Sort by

Newest Marketing Research summaries

BRM I 5 Regression assumptions BRM I 5 Regression assumptions
  • BRM I 5 Regression assumptions

  • Summary • 4 pages • 2019
  • Available in package deal
  • This document includes 5 core assumptions which are important for regression analysis in a quick overview. In the exam, you will have to interpret SPSS output (graphs and plots) about the assumptions.
    (0)
  • R59,55
  • + learn more
Business Research Methods I - Quantitative - Book Summary Business Research Methods I - Quantitative - Book Summary
  • Business Research Methods I - Quantitative - Book Summary

  • Summary • 28 pages • 2018
  • A summary of the chapters (1, 2, 3, 12, 13, 22, 24, 14, 15, 20, 21) of the book Marketing Research, An Applied Approach (5th European Edition) by Malhotra, Naresh, Hunan, and Birks (2017) required for the course Business Research Methods I (Quantitative). Some notes from the lectures (VU - IBA - 2nd year) have been added.
    (1)
  • R142,20
  • 8x sold
  • + learn more