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Marketing Communications Notes (1st edition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762
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View all 53 notes of Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. All Marketing Communications notes, summaries and study guides are written by fellow students or tutors. Get yourself a Marketing Communications study guide or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Communications notes
Short summary with all subjects for exams.
- Summary
- • 19 pages •
Short summary with all subjects for exams.
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- Summary
- • 19 pages •
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A summary of the first 7 chapters in the book: 'Marketing Communications, A European Perspective' the 6th edition from 2017.
Includes screenshots of many useful grids straight out of the book.
- Summary
- • 26 pages •
A summary of the first 7 chapters in the book: 'Marketing Communications, A European Perspective' the 6th edition from 2017.
Includes screenshots of many useful grids straight out of the book.
Voor een Nederlandse transportorganisatie wordt onderzocht hoe de Duitse markt betreden kan worden. Doel: het uitbreiden van de organisatie. Het probleem: het bedrijf heeft geen kennis van Duitsland en haar markt. In dit voorstel wordt omschreven hoe de student onderzoek gaat doen naar de optimale marktstrategie voor toetreding. Onderwerpen: doelgroep analyse, cultuurverschillen, Duitse wet- regelgeving, benchmark analyses, logistieke processen, concurrerend opereren en marketingactiviteiten.
- Thesis
- • 24 pages •
Voor een Nederlandse transportorganisatie wordt onderzocht hoe de Duitse markt betreden kan worden. Doel: het uitbreiden van de organisatie. Het probleem: het bedrijf heeft geen kennis van Duitsland en haar markt. In dit voorstel wordt omschreven hoe de student onderzoek gaat doen naar de optimale marktstrategie voor toetreding. Onderwerpen: doelgroep analyse, cultuurverschillen, Duitse wet- regelgeving, benchmark analyses, logistieke processen, concurrerend opereren en marketingactiviteiten.
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
- Class notes
- • 28 pages •
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!
- Summary
- • 48 pages •
Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!
Samenvatting gebaseerd op de lessen van Ellen Theunen
- Summary
- • 24 pages •
Samenvatting gebaseerd op de lessen van Ellen Theunen
marketingcommunicatie hoorcolleges uitgewerkt
- Class notes
- • 22 pages •
marketingcommunicatie hoorcolleges uitgewerkt
Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication
- Class notes
- • 23 pages •
Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication
Summary written in English of all chapters from and the book & clips of the lectures. 
 
Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
- Summary
- • 88 pages •
Summary written in English of all chapters from and the book & clips of the lectures. 
 
Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
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Newest Marketing Communications summaries
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh

Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
- Summary
- • 69 pages •
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh

Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
- Summary
- • 36 pages •
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.
- Summary
- • 72 pages •
This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.
Marketing Communications Summary, Chapters: 1-11, 13-14
Book: Marketing Communications, A European Perspective 
6th edition.
- Summary
- • 95 pages •
Marketing Communications Summary, Chapters: 1-11, 13-14
Book: Marketing Communications, A European Perspective 
6th edition.
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
- Summary
- • 146 pages •
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
Volledige samenvatting van het vak Marketingcommunicatie (Tim Smits)
- Summary
- • 57 pages •
Volledige samenvatting van het vak Marketingcommunicatie (Tim Smits)
Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
- Summary
- • 24 pages •
Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
- Summary
- • 31 pages •
Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
Samenvatting gebaseerd op de lessen van Willy Coomans
- Summary
- • 28 pages •
Samenvatting gebaseerd op de lessen van Willy Coomans
Used in IBC - RU - Marketing Communication. Excluding chapter 3, 9 and 12 of the 5th edition.
- Summary
- • 24 pages •
Used in IBC - RU - Marketing Communication. Excluding chapter 3, 9 and 12 of the 5th edition.
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