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Entrepreneurial Marketing: An Effectual Approach – Nijssen, E.J. Entrepreneurial Marketing: An Effectual Approach – Nijssen, E.J.

  • Entrepreneurial Marketing: An Effectual Approach – Nijssen, E.J.

  • Summary • 22 pages • 2016
  • This is a summary of the book Entrepreneurial marketing: An effectual approach, written by E.J. Nijssen. The summary covers the entire book (chapter 1-9). Additonally, a brief summary of 4 academic papers, supportive to the book (and part of the course), are added at the end of the summary. The articles are: Gourville 2006 - Eager sellers, Stoney buyers Leslie and Holloway 2006 - the sales learning curve Onyemah and Pesquera 2006 – What entrepreneurs get wrong Popovic 2004 – Launching the ...
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Entrepreneurial Marketing: An effectual approach Entrepreneurial Marketing: An effectual approach

  • Entrepreneurial Marketing: An effectual approach

  • Summary • 19 pages • 2016
  • Summary of the book: "Entrepreneurial Marketing - An effectual approach" by E.J. Nijssen. This summary includes the lectures at the TU/e as well. Very well structured and encloses everything that you will need to know for the exam.
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