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Best selling Consumer Behavior notes
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learning and memory.
- Summary • 11 pages • 2021 Popular
- R144,89
- + learn more
In this chapter, we will discover how consumer learn about the product. In a digital world with millions of ads trying to get consumer's attention, marketers need to cut through the clutter and grab the consumer's attention. Once the consumer learn about the product, marketers need to make sure consumer did not forget about the brand/product. Ads were used to trigger the consumer memory about the product.
Newest Consumer Behavior summaries
-
learning and memory.
- Summary • 11 pages • 2021 New
- R144,89
- + learn more
In this chapter, we will discover how consumer learn about the product. In a digital world with millions of ads trying to get consumer's attention, marketers need to cut through the clutter and grab the consumer's attention. Once the consumer learn about the product, marketers need to make sure consumer did not forget about the brand/product. Ads were used to trigger the consumer memory about the product.
