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Chapter 3 The marketing environment - English
- Summary • 10 pages • 2018
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This document sums up Chapter 3 "The marketing environment" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want t...
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Chapter 4 Buying behaviour a) - English
- Summary • 6 pages • 2018
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This document sums up the first half of Chapter 12 "Buying behaviour" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...
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Chapter 4 Buying behaviour b) - English
- Summary • 3 pages • 2018
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This document sums up the second half of Chapter 4 "Buying behaviour" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...
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Chapter 5 Marketing research and marketing information - English
- Summary • 9 pages • 2018
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This document sums up Chapter 5 "Marketing research and marketing information" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself ...
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Chapter 6 Market segmentation and positioning - English
- Summary • 10 pages • 2018
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This document sums up Chapter 6 "Market segmentation and positioning" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...
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Chapter 7 Product strategy and services marketing - English
- Summary • 10 pages • 2018
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This document sums up Chapter 7 "Product strategy and services marketing" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how d...
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Chapter 8 New product development - English
- Summary • 11 pages • 2018
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This document sums up Chapter 8 "New product development" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to ...
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Chapter 10 Advertising - English
- Summary • 8 pages • 2018
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This document sums up Chapter 10 "Advertising" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive into t...
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Chapter 12 Pricing policies and price determination - English
- Summary • 11 pages • 2018
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This document sums up Chapter 12 "Pricing policies and price determination" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how...
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Chapter 14 Distribution - English
- Summary • 6 pages • 2018
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This document sums up Chapter 14 "Distribution" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. 

Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive into ...
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