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Test Bank for Marketing: The Core, 2024 Release by Roger A. Kerin
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MKT2024
MKT2024
Complete Test Bank for Marketing: The Core, 2024 Evergreen Release by Roger A. Kerin, Steven W. Hartley. All Chapters (Ch 1 to 19) are included with answers. ISBN 9781266786631 PART 1: INITIATING THE MARKETING PROCESS 1. Creating Customer Relationships and Value through Marketing 2. Developing Successful Organizational and Marketing StrategiesAppendix A: Building an Effective Marketing Plan 3. Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility PART 2: ...
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