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BADM 535 Exam 1 Study Guide with 100%Verified Answers. Marketing Management Exam 1 Study Guide The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Page: 33 C 2 What is the traditional view of marketing? A) Firms should just focus on production because if the products are good then they will automatically se...