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LECTURE NOTES

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Business administration (also known as business management) is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising business operations. From the point of view of management and leadership, it also covers fields that include office building administration, accounting, finance, designing, development, quality assurance, data analysis, sales, project management, information-technology management, research and development, and marketing.

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Uploaded on
February 17, 2021
Number of pages
19
Written in
2017/2018
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Class notes
Professor(s)
Mr ngcobo
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CHAPTER THREE

, Four Strategic Initiatives for Implementing
Competitive Advantages
• SCM
• CRM
• ERP
• BPR

, Learning Outcomes: to explain …
1. Supply Chain Management (SCM) & its role in
business
2. Customer Relationship Management (CRM)
systems & how they can help firms understand
customers
3. Importance of Enterprise Resource Planning (ERP)
systems
4. How an organization can use Business Process
Reengineering (BPR) to improve its business
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