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AQA Psychology A-Level Paper 1, Research
Methods ACTUAL EXAM GRADED A+
Social Change
ANSWER : A society adopts a new belief of way of behaving which eventually widely becomes the norm
Social Change Through Minority Influence
ANSWER : 1. Drawing attention to the issue
2. Cognitive Conflict
3. Consistency of position
4. The augmentation Principle
5. The snowball effect
6. Deeper Processing
Cognitive Conflict
ANSWER : A conflict between what majority believe and the beliefs put forward by the minority, to
make majority think more deeply
The augmentation principle
ANSWER : The minority suffers to make seem more commited
The snowball effect
ANSWER : Minority influence small effect keeps spreading more widely until a tipping point
, 2
Social Change through Conformity
ANSWER : Social change can be based on conformity
Social Norms Intervention
ANSWER : Attempting to change normative behaviour because it is dangerous
Social Change Study
ANSWER : Most of us don't Drink and Drive ad
Social Change Drink and Drive ad study
ANSWER : 92% of peers believed their peers drinked and drived
A survey found only 20% did
Corrected misconception with most of us don't drink and drive ad and it reduce it to 13%
Social Change Evaluation
ANSWER : - Being perceived as deviant limits minority
- Communist Manifesto overcame deviancy problem by suggesting they are on the same team as
majority
,- Boomerang effect
- Useful as can bring about good social change e.g. suffragettes movement
- Hard to test as examples are events in history
Boomerang effect
ANSWER : For individuals who already engage in behaviour are introduced to social change, they might
increase this behaviour which in-turn is undesirable
Minority influence
ANSWER : When majority groups change beliefs/ behaviours as a result of exposure to a persuasive
minority
dogmatic
ANSWER : strongly opinionated in an unwarranted manner
3 Minority Influence Behavioural Styles
ANSWER : Consistency, Commitment, Flexibility
Nemeth Procedure
, ANSWER : groups of three participants and one confederate
had to decide victim ski lift accident compensation
one confederate argued with low amount but became flexible by increasing amount
Nemeth Results
ANSWER : Inflexible condition the minority had little effect on the majority
Flexible conditions, majority were more happy to compromise
Moscovici et al procedure
ANSWER : Female participants shown 36 blue slides.
Two confederates and four participants.
Confederates answered green for all, then only 24 times then blue 12 times: which was the consistent
and inconsistent conditions
Moscovici et al findings
ANSWER : Consistent answers 8% of participants said slides were green, inconsistent was 1%
AQA Psychology A-Level Paper 1, Research
Methods ACTUAL EXAM GRADED A+
Social Change
ANSWER : A society adopts a new belief of way of behaving which eventually widely becomes the norm
Social Change Through Minority Influence
ANSWER : 1. Drawing attention to the issue
2. Cognitive Conflict
3. Consistency of position
4. The augmentation Principle
5. The snowball effect
6. Deeper Processing
Cognitive Conflict
ANSWER : A conflict between what majority believe and the beliefs put forward by the minority, to
make majority think more deeply
The augmentation principle
ANSWER : The minority suffers to make seem more commited
The snowball effect
ANSWER : Minority influence small effect keeps spreading more widely until a tipping point
, 2
Social Change through Conformity
ANSWER : Social change can be based on conformity
Social Norms Intervention
ANSWER : Attempting to change normative behaviour because it is dangerous
Social Change Study
ANSWER : Most of us don't Drink and Drive ad
Social Change Drink and Drive ad study
ANSWER : 92% of peers believed their peers drinked and drived
A survey found only 20% did
Corrected misconception with most of us don't drink and drive ad and it reduce it to 13%
Social Change Evaluation
ANSWER : - Being perceived as deviant limits minority
- Communist Manifesto overcame deviancy problem by suggesting they are on the same team as
majority
,- Boomerang effect
- Useful as can bring about good social change e.g. suffragettes movement
- Hard to test as examples are events in history
Boomerang effect
ANSWER : For individuals who already engage in behaviour are introduced to social change, they might
increase this behaviour which in-turn is undesirable
Minority influence
ANSWER : When majority groups change beliefs/ behaviours as a result of exposure to a persuasive
minority
dogmatic
ANSWER : strongly opinionated in an unwarranted manner
3 Minority Influence Behavioural Styles
ANSWER : Consistency, Commitment, Flexibility
Nemeth Procedure
, ANSWER : groups of three participants and one confederate
had to decide victim ski lift accident compensation
one confederate argued with low amount but became flexible by increasing amount
Nemeth Results
ANSWER : Inflexible condition the minority had little effect on the majority
Flexible conditions, majority were more happy to compromise
Moscovici et al procedure
ANSWER : Female participants shown 36 blue slides.
Two confederates and four participants.
Confederates answered green for all, then only 24 times then blue 12 times: which was the consistent
and inconsistent conditions
Moscovici et al findings
ANSWER : Consistent answers 8% of participants said slides were green, inconsistent was 1%
