Consumer Behavior
ST
1st Edition
UV
TEST BANK
IA
?_
AP
Sharon Shavitt
Hyeongmin Christian Kim
PR
Ayalla Ruvio
OV
Comprehensive Test Bank for Instructors
and Students
ED
© Sharon Shavitt, Hyeongmin Christian Kim & Ayalla Ruvio. All rights reserved.
??
Reproduction or distribution without permission is prohibited.
©DREAMSHUB
, Consumer Behavior – 1st Edition
(ISBN 9781119912415 – Verified)
Ayalla Ruvio, Dawn Iacobucci
ST
TABLE OF CONTENTS
Part I – Introduction: Consumer Behavior Insights
UV
Chapter 1. Consumers are Key to a Company’s Success
Chapter 2. Consumers’ Insights as Drivers of Marketing Strategies
Chapter 3. How (and Why) to Listen to Consumers
Part II – Consumer Buying Process
IA
Chapter 4. How Consumers Make Decisions
Chapter 5. Post-Purchase Behavior
Chapter 6. The Irrational Consumer: Biases and Situational Effects on
?_
Consumers’ Decision-Making
Part III – Unveiling the Black Box of the Consumer Buying Process
Chapter 7. Consumer Motivation and Emotions
AP
Chapter 8. Consumer Personality and Self-Concept
Chapter 9. Learning and Memory
Chapter 10. Consumer Attitude Formation and Change
Chapter 11. Consumers’ Perception
Chapter 12. Consumers’ Social and Cultural Context
PR
Part IV – Diverse Perspectives That Comprise Us All
Chapter 13. The Global Consumer
Chapter 14. Social Media
OV
Chapter 15. Do Good Consumption
ED
??
©DREAMSHUB
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
ST
satisfy their needs, wants, and demands.
a. Marketing behavior
b. Purchase behavior
c. Consumer behavior
d. Exchange behavior
UV
e. Consumption behavior
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
b. acquisition; use; disposal
c. purchase; acquisition; use
IA
d. search; acquisition; use
e. search; acquisition; disposal
3. Which of the following is NOT a way of acquisition?
?_
a. Renting
b. Trading
c. Sharing
d. Gifting
e. All are ways of acquisition
AP
4. ________ is the knowledge derived by studying consumer behavior.
a. Buyer behavior
b. Exchange insights
c. Consumer insights
PR
d. Market behavior
e. Market insights
5. Which of the following is NOT typically considered a consumer?
a. A household
OV
b. A government organization
c. A non-profit company
d. A manufacturer
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
ED
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
Jake’s behavior is influenced by an _____ factor.
a. internal; external
b. internal; internal
c. external; external
d. external; internal
??
e. extrinsic; intrinsic
, 7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
ST
a. internal; internal
b. external; external
c. internal; external
d. external; internal
e. extrinsic; intrinsic
UV
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
making process?
a. Friends or family
b. Social media
c. Culture
IA
d. Personality
e. Colleagues
9. What are the 4Ps in the marketing mix?
?_
a. Product, Planning, Price, Purchase
b. Promotion, Price, Planning, Place
c. Purchase, Product, Promotion, Place
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
AP
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
to be your target consumer segment?
a. College students
b. Graduating high school students
PR
c. Parents
d. Senior citizens
e. Part-time students
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
OV
that offer such products.
a. Consumers; Sellers
b. Buyers; Providers
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
ED
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used desk;
you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell your
textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
??
c. seller; consumer
d. purchaser; provider
e. consumer; retailer
ST
1st Edition
UV
TEST BANK
IA
?_
AP
Sharon Shavitt
Hyeongmin Christian Kim
PR
Ayalla Ruvio
OV
Comprehensive Test Bank for Instructors
and Students
ED
© Sharon Shavitt, Hyeongmin Christian Kim & Ayalla Ruvio. All rights reserved.
??
Reproduction or distribution without permission is prohibited.
©DREAMSHUB
, Consumer Behavior – 1st Edition
(ISBN 9781119912415 – Verified)
Ayalla Ruvio, Dawn Iacobucci
ST
TABLE OF CONTENTS
Part I – Introduction: Consumer Behavior Insights
UV
Chapter 1. Consumers are Key to a Company’s Success
Chapter 2. Consumers’ Insights as Drivers of Marketing Strategies
Chapter 3. How (and Why) to Listen to Consumers
Part II – Consumer Buying Process
IA
Chapter 4. How Consumers Make Decisions
Chapter 5. Post-Purchase Behavior
Chapter 6. The Irrational Consumer: Biases and Situational Effects on
?_
Consumers’ Decision-Making
Part III – Unveiling the Black Box of the Consumer Buying Process
Chapter 7. Consumer Motivation and Emotions
AP
Chapter 8. Consumer Personality and Self-Concept
Chapter 9. Learning and Memory
Chapter 10. Consumer Attitude Formation and Change
Chapter 11. Consumers’ Perception
Chapter 12. Consumers’ Social and Cultural Context
PR
Part IV – Diverse Perspectives That Comprise Us All
Chapter 13. The Global Consumer
Chapter 14. Social Media
OV
Chapter 15. Do Good Consumption
ED
??
©DREAMSHUB
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
ST
satisfy their needs, wants, and demands.
a. Marketing behavior
b. Purchase behavior
c. Consumer behavior
d. Exchange behavior
UV
e. Consumption behavior
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
b. acquisition; use; disposal
c. purchase; acquisition; use
IA
d. search; acquisition; use
e. search; acquisition; disposal
3. Which of the following is NOT a way of acquisition?
?_
a. Renting
b. Trading
c. Sharing
d. Gifting
e. All are ways of acquisition
AP
4. ________ is the knowledge derived by studying consumer behavior.
a. Buyer behavior
b. Exchange insights
c. Consumer insights
PR
d. Market behavior
e. Market insights
5. Which of the following is NOT typically considered a consumer?
a. A household
OV
b. A government organization
c. A non-profit company
d. A manufacturer
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
ED
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
Jake’s behavior is influenced by an _____ factor.
a. internal; external
b. internal; internal
c. external; external
d. external; internal
??
e. extrinsic; intrinsic
, 7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
ST
a. internal; internal
b. external; external
c. internal; external
d. external; internal
e. extrinsic; intrinsic
UV
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
making process?
a. Friends or family
b. Social media
c. Culture
IA
d. Personality
e. Colleagues
9. What are the 4Ps in the marketing mix?
?_
a. Product, Planning, Price, Purchase
b. Promotion, Price, Planning, Place
c. Purchase, Product, Promotion, Place
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
AP
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
to be your target consumer segment?
a. College students
b. Graduating high school students
PR
c. Parents
d. Senior citizens
e. Part-time students
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
OV
that offer such products.
a. Consumers; Sellers
b. Buyers; Providers
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
ED
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used desk;
you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell your
textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
??
c. seller; consumer
d. purchaser; provider
e. consumer; retailer
