Business Communication: Developing Leaders
for a Networked World 5th Edition
By Peter Cardon
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,TABLE OF CONTENT
Part 1: Introduction to Business Communication
1: Establishing Credibility
Part 2: Principles of Interpersonal Communication
2: Interpersonal Communication and Emotional Intelligence
3: Team Communication and Difficult Conversations
4: Inclusing in a Diverse Workplace
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5: Global Communication
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Part 3: Principles for Business Messages
6: Creating Effective Business Messages
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7: Improving Readability with Style and Design
8: Email and Other Traditional Tools for Business Communication
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9: Collaboration Tools and social media for Business Communication
Part 4: Type of Business Messages
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10: Routine Business Messages
11: Persuasive Messages
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12: Bad-News Messages
Part 5: Reports and Presentations
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13: Research and Planning for Business Proposals and Reports
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14: Completing Business Proposals and Reports
15: Planning Presentations
16: Delivering Presentations
17: Employment Communication
,Student name:__________
People who cheat in school are more likely to cheat in the workplace.
true
false
In the post-trust era, the public has returned to having trust that a business is operating in the best
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interest of its customers.
true
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false
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Natalie, who wants to be a lawyer, has lined up a summer internship working for a local law
firm. That kind of experience will help her develop competence.
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true
false
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Jessa pursues business opportunities aggressively because she believes that doing nothing can be
very costly. Jessa demonstrates a focus on action.
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true
false
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A manager who acts out of self-interest is more likely to be viewed as credible than one who
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does not.
true
false
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, The COVID-19 pandemic gave even more prominence to the importance of caring leaders.
true
false
Bree wants to cultivate a sense of community. Her first step should be to explain her personal
needs to the team.
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true
false
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Character-based traits are instrumental in establishing trust in the workplace.
true
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false
Someone who has an enlarged vision of those affected by their business activities has a sense of
transparency.
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true
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false
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In the phrase s takeholder view, the word stakeholder refers only to someone who owns a share
of the business.
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true
false
A company president often states in her written and oral communications that she is answerable
to the people who use the company's products. By repeating this so frequently, she most likely
causes people to mistrust her.
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