1|Page
BUAD 332 Exam 2 – Business Logistics and Supply
Chain Management 2025 | Complete Study Guide, ,
and Practice Questions
Get ready for BUAD 332 Exam 2 – Business Logistics and Supply Chain Management 2025
with this comprehensive study guide and updated test bank. Master key topics in logistics
strategy, supply chain integration, transportation management, inventory control, and
distribution systems. Ideal for university business and supply chain students aiming for top
scores on their BUAD 332 midterm or final assessments.
BUAD 332 Exam 2,
BUAD 332 Business Logistics and Supply Chain Management,
BUAD 332 Exam 2025,
BUAD 332 study guide
Ace Hardware focuses on what kind of differentiation? - ANSWER-Service
In Budweiser's commercial of offering people water in their cans to show people they are trustworthy
and that they are there for people is an example for what kind of differentiation? - ANSWER-Image
What are some differences that should be promoted in differentiation and positioning? - ANSWER-
Important, distinctive, superior, communicable, preemptive, affordable, and profitable
True or False: Products are always physical objects that are offered to a market and satisfy customer
needs and wants - ANSWER-False
Services are - ANSWER-A special case of products
,2|Page
What are products? - ANSWER-Anything that can be offered to a market for attentions, acquisition, use,
or consumption and that might satisfy a want or need
What do customers ACTUALLY buy? - ANSWER-Solutions to problems
True or False: Products are not only physical objects - ANSWER-True
What is a ride on an airplane an example of? - ANSWER-A service
Why are services inherently difficult to market? - ANSWER-It's not tangible
What is the product service continuum? - ANSWER-Pure tangible good to pure service
In the three levels of product, what is core customer value? - ANSWER-What need is being served or
what problem is being solved
Winn-Dixie identifying each of their stores by location like Destin being a resort location or another store
concentration of Jewish populations is an example of what? - ANSWER-Local marketing
What is individual marketing? - ANSWER-Tailoring products and marketing programs to the needs and
preferences of individual customers
Amazon sending you an email each week with products for you to buy that is unique for just you is an
example of? - ANSWER-Individual marketing
What factors needs to be considered when choosing a target strategy? - ANSWER-Company resources,
product variability, product's life cycle, market variability, and competitors' marketing strategies
What is socially responsible targeting? - ANSWER-Avoiding targeting that is aimed towards vulnerable,
minority, or disadvantaged populations, especially children and teens
, 3|Page
Joe Camel as a cartoon character for cigarettes, Lucky Charms ads toward children, and Malt Liquor
advertised in low income areas is an example of? - ANSWER-Not socially responsible targeting
What is positioning? - ANSWER-The way a product is defined by consumers on important attributes-- the
place the product occupies in consumers' minds relative to competing products
Identifying a set of possible value differences and competitive advantages on which to build, choosing
the right competitive advantages, and selecting an overall position strategy is involved during what? -
ANSWER-Choosing a differentiation and positioning strategy
What is the key to winning target customers? - ANSWER-Understanding their needs better than
competitors do and to deliver more value
How does one brand differentiate itself from another brand? - ANSWER-Product, serves, channels,
people, and image differentiation
Chevrolet telling their customers that they have earned the highest JD Power ranking in 2016 is an
example of what kind of differentiation? - ANSWER-Product
In the three levels of product, what is the actual product? - ANSWER-Brand name, quality level, features,
design, and packaging
In the three levels of product, what is the augmented product? - ANSWER-Product support, warranty,
delivery/credit, and after-sale service (not always there for every product)
What are industrial products? - ANSWER-Those purchased for further processing or for use in conducting
business
What are consumer products? - ANSWER-Bought for personal consumption (included are marketable
entities)
BUAD 332 Exam 2 – Business Logistics and Supply
Chain Management 2025 | Complete Study Guide, ,
and Practice Questions
Get ready for BUAD 332 Exam 2 – Business Logistics and Supply Chain Management 2025
with this comprehensive study guide and updated test bank. Master key topics in logistics
strategy, supply chain integration, transportation management, inventory control, and
distribution systems. Ideal for university business and supply chain students aiming for top
scores on their BUAD 332 midterm or final assessments.
BUAD 332 Exam 2,
BUAD 332 Business Logistics and Supply Chain Management,
BUAD 332 Exam 2025,
BUAD 332 study guide
Ace Hardware focuses on what kind of differentiation? - ANSWER-Service
In Budweiser's commercial of offering people water in their cans to show people they are trustworthy
and that they are there for people is an example for what kind of differentiation? - ANSWER-Image
What are some differences that should be promoted in differentiation and positioning? - ANSWER-
Important, distinctive, superior, communicable, preemptive, affordable, and profitable
True or False: Products are always physical objects that are offered to a market and satisfy customer
needs and wants - ANSWER-False
Services are - ANSWER-A special case of products
,2|Page
What are products? - ANSWER-Anything that can be offered to a market for attentions, acquisition, use,
or consumption and that might satisfy a want or need
What do customers ACTUALLY buy? - ANSWER-Solutions to problems
True or False: Products are not only physical objects - ANSWER-True
What is a ride on an airplane an example of? - ANSWER-A service
Why are services inherently difficult to market? - ANSWER-It's not tangible
What is the product service continuum? - ANSWER-Pure tangible good to pure service
In the three levels of product, what is core customer value? - ANSWER-What need is being served or
what problem is being solved
Winn-Dixie identifying each of their stores by location like Destin being a resort location or another store
concentration of Jewish populations is an example of what? - ANSWER-Local marketing
What is individual marketing? - ANSWER-Tailoring products and marketing programs to the needs and
preferences of individual customers
Amazon sending you an email each week with products for you to buy that is unique for just you is an
example of? - ANSWER-Individual marketing
What factors needs to be considered when choosing a target strategy? - ANSWER-Company resources,
product variability, product's life cycle, market variability, and competitors' marketing strategies
What is socially responsible targeting? - ANSWER-Avoiding targeting that is aimed towards vulnerable,
minority, or disadvantaged populations, especially children and teens
, 3|Page
Joe Camel as a cartoon character for cigarettes, Lucky Charms ads toward children, and Malt Liquor
advertised in low income areas is an example of? - ANSWER-Not socially responsible targeting
What is positioning? - ANSWER-The way a product is defined by consumers on important attributes-- the
place the product occupies in consumers' minds relative to competing products
Identifying a set of possible value differences and competitive advantages on which to build, choosing
the right competitive advantages, and selecting an overall position strategy is involved during what? -
ANSWER-Choosing a differentiation and positioning strategy
What is the key to winning target customers? - ANSWER-Understanding their needs better than
competitors do and to deliver more value
How does one brand differentiate itself from another brand? - ANSWER-Product, serves, channels,
people, and image differentiation
Chevrolet telling their customers that they have earned the highest JD Power ranking in 2016 is an
example of what kind of differentiation? - ANSWER-Product
In the three levels of product, what is the actual product? - ANSWER-Brand name, quality level, features,
design, and packaging
In the three levels of product, what is the augmented product? - ANSWER-Product support, warranty,
delivery/credit, and after-sale service (not always there for every product)
What are industrial products? - ANSWER-Those purchased for further processing or for use in conducting
business
What are consumer products? - ANSWER-Bought for personal consumption (included are marketable
entities)
