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Exam (elaborations)

Mkt 4223 test 1 EXAM QUESTIONS WITH CORRECT ANSWERS.pdf

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Mkt 4223 test 1 EXAM QUESTIONS WITH CORRECT ANSWERS.pdf

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CM 4223
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CM 4223









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Institution
CM 4223
Course
CM 4223

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Uploaded on
November 10, 2025
Number of pages
11
Written in
2025/2026
Type
Exam (elaborations)
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  • mkt 4223 test 1 exam questions with correct answer

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Mkt 4223 test 1 EXAM
QUESTIONS WITH
CORRECT ANSWERS
whatEareEtheEtheE3EbasicEtypeEofEmediaEyou'llEbeEusingEinEonlineEmarketing?E-
ECORRECTEANSWERSpaid:EwhatEyouEbuy



owned:EwhatEyouEown

earned:EorganicEpress,EtheEtalkEaboutEyourEcompany



whatEisEtheEprimaryEgoalEofEonlineEmarketing?E-
ECORRECTEANSWERStoEdevelopEanEonlineEmarketingEstrategyEthatEresultsEinEaEstrongEreturnEonEinv


estment



WhatEdoEweEneedEtoEknowEbeforeEweEcanEdevelopEanEeffectiveEonlineEmarketingEstrategy?E-
ECORRECTEANSWERShowEweEwantEtoEbeEperceivedEbyEourEmarket,EwhoEthatEmarketEactuallyEis,Eho


wEourEcustomersEareEusingEdigitalEtechnology,EwhichEchannelsEwillEallowEusEtoEreachEourEmarket



WhatEisEaEsharedEvalueEexperience?E-
ECORRECTEANSWERSTheEideaEthatEweEareEactuallyEsellingEanEexperience,EnoEmatterEwhatEourEprod


uctEis.EandEsharedEvalueEisEwhatEisEcreatedEwhenEourEcustomerEgoalsEoverlapEwithEourEbusinessEgo
als



WhatEareEtheEthreeEstrategiesEthatEwillEdriveEourEonlineEmarketing?E-
ECORRECTEANSWERSBusiness,Ecustomer,EmarketingEstrategy




WhatEisEaEBusinessEStrategy?E-
ECORRECTEANSWERSItEisEtheEiterativeEandEshouldEchangeEoverEtime,EbutEitEstartsEwithEmissionEstat


ement,Eobjectives,EvalueEproposition,EelevatorEpitch

, WhatEisEaECustomerEStrategy?E-
ECORRECTEANSWERSItEisEiterativeEandEshouldEchangeEoverEtimeEbutEitEstartsEwithEour:EreachEtheEco


rrectEaudience,EunderstandEthatEaudience,EknowEwhereEyouEwillEfindEthatEaudience.



WhatEisEaEMarketingEStrategy?E-
ECORRECTEANSWERSItEisEseveralEcoordinatedEplansEtailoredEtoEachievingEtheEgoalsEthatEweEsetEforE


eachEsegmentEweEareEtargeting.



CallEtoEAction:E-
ECORRECTEANSWERSanEinstructionEprovidedEtoEyourEaudienceEasEaEwayEtoEprovokeEaEresponse




BounceERate:E-
ECORRECTEANSWERSwhenEaEvisitorEarrivesEatEyourEwebsiteEbutEleavesEafterEvisitingEonlyEoneEpage.


E(yourEbounceErateEisEtheEpercentageEofEthoseEvisitors.EItEcanEapplyEtoEanEentireEwebsiteEorEaEsingleE


page)



Click-ThroughERate:E-
ECORRECTEANSWERShowEmanyEclicksEwereEreceivedEinErelationEtoEtheEnumberEofEimpressions




Abandonment:E-
ECORRECTEANSWERSwhenEaEuserEdoesEnotEcompleteEtheEgoalEyouEintendedEforEthem




bounce:E-ECORRECTEANSWERSwhenEaEvisitorEarrivesEatEyourEwebsiteEandEleavesEafterEoneEpage



AdEImpression:E-
ECORRECTEANSWERSeachEtimeEyourEadvertisementEisEdisplayedEtoEaEuser,EitEcountsEasEanEimpressi


onE(oftenEtiedEto...)
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