Test Bank
Essentials Of Business Communication,
By Mary Ellen Guffey;Dana Loewy
12th edition
,Table of contents
Part 1: business communication in the information age.
1. Thriving in a digital, social, and mobile workplace.
Part 2: the writing process in the digital era.
2. Planning business messages.
3. Organizing and drafting business messages.
4. Revising business messages.
Part 3: workplace communication.
5. Short workplace messages and digital media.
6. Positive and neutral messages.
7. Bad-news messages.
8. Persuasive messages.
Part 4: business reports and proposals—best practices.
9. Informal reports.
10. Proposals and formal reports.
Part 5: professionalism, teamwork, meetings, and speaking skills.
11. Professionalism at work: business etiquette, ethics, teamwork, and meetings.
12. Business presentations.
Part 6: employment communication.
13. The job search, résumés, and cover messages.
14. Interviewing and following up.
,1. Chapter 1. Thriving in a digital, social, and mobile workplace
2. Communication skills
a. Are not as important as technical skills for career success.
b. Are not necessary in today's competitive job market.
c. Are ranked by recruiters at the top of qualities they most desire in job seekers.
d. Cannot be learned; they are innate.
Answer: c
Rationale: studies confirm that recruiters rank communication skills at the top of qualities they most desire in
job seekers. Your ability to communicate will make you marketable and continue to be your ticket to
success regardless of the current economic climate. The good news is that effective communication
can be learned.
Points: 1
Difficulty: easy
References: pp. 2-3
Learning obje esbc.gulo.16.01.01 - 01.01
Ctives:
National standunited states - busprog.esbc.gulo.16.06.04 - disc.esbc.gulo.16.06.04
Ards:
Topics: mastering the tools for success in the twenty-first-century workplace
Keywords: bloom's: knowledge
3. Which of the following statements is most accurate?
a. The need for well-written messages has declined in today's workforce.
b. Employers rank soft skills as less valuable than hard skills.
c. Social media are playing an increasingly prominent role in business.
d. Today's use of digital media requires less written communication.
Answer: c
Rationale: social media are playing an increasingly prominent role in business. As a result, employers need
employees who can write because today's digital media requires more written communication than
ever.
Points: 1
Difficulty: moderate
References: p. 3
Learning obje esbc.gulo.16.01.01 - 01.01
Ctives:
National standunited states - busprog.esbc.gulo.16.04.05 - disc.esbc.gulo.16.04.05
Ards: united states - busprog.esbc.gulo.16.06.04 - disc.esbc.gulo.16.06.04
Topics: mastering the tools for success in the twenty-first-century workplace
Keywords: bloom's: comprehension
4. Which of the following statements is most accurate?
a. Workers today communicate less than in previous years.
b. Technology has not affected how and why we communicate.
c. Businesses today generate a wide range of messages using a variety of media.
d. Writing is a skill set used only by managers and corporate executives.
Answer: c
Rationale: because of technology, all workers will write more on the job and use a wider range of
communication channels, including letters, memos, e-mails, wikis, texts, instant messages, and blogs.
Points: 1
, Difficulty: moderate
References: pp. 3-4
Learning obje esbc.gulo.16.01.01 - 01.01
Ctives:
National standunited states - busprog.esbc.gulo.16.06.04 - disc.esbc.gulo.16.06.04
Ards:
Topics: mastering the tools for success in the twenty-first-century workplace
Keywords: bloom's: comprehension
5. Which of the following is not an example of a soft skill?
a. Communicating effectively
b. Tabulating statistical information
c. Solving problems
d. Making ethical decisions
Answer: b
Rationale: soft skills are essential career attributes that include the ability to communicate, work well with
others, solve problems, make ethical decisions, and appreciate diversity.
Points: 1
Difficulty: easy
References: p. 5
Learning obje esbc.gulo.16.01.01 - 01.01
Ctives:
National standunited states - busprog.esbc.gulo.16.06.04 - disc.esbc.gulo.16.06.04
Ards:
Topics: mastering the tools for success in the twenty-first-century workplace
Keywords: bloom's: knowledge
6. On the job you are more likely to be taken seriously and to be promoted if you
a. Look and sound professional.
b. Frame your degree or certificate and hang it on your office or cubicle wall.
c. Appear to be busy even when you're not really doing anything.
d. Attend office parties.
Answer: a
Rationale: if you look and sound professional while working, you are more likely to be taken seriously and
to be promoted.
Points: 1
Difficulty: easy
References: p. 5
Learning objectiv esbc.gulo.16.01.01 - 01.01
Es:
National standardunited states - busprog.esbc.gulo.16.06.04 - disc.esbc.gulo.16.06.04
S:
Topics: mastering the tools for success in the twenty-first-century workplace
Keywords: bloom's: knowledge
7. Major trends in today's dynamic world of work include increased emphasis on self-directed work groups and virtual
teams, heightened global competition, innovative communication technologies, new work environments, and focus on
Essentials Of Business Communication,
By Mary Ellen Guffey;Dana Loewy
12th edition
,Table of contents
Part 1: business communication in the information age.
1. Thriving in a digital, social, and mobile workplace.
Part 2: the writing process in the digital era.
2. Planning business messages.
3. Organizing and drafting business messages.
4. Revising business messages.
Part 3: workplace communication.
5. Short workplace messages and digital media.
6. Positive and neutral messages.
7. Bad-news messages.
8. Persuasive messages.
Part 4: business reports and proposals—best practices.
9. Informal reports.
10. Proposals and formal reports.
Part 5: professionalism, teamwork, meetings, and speaking skills.
11. Professionalism at work: business etiquette, ethics, teamwork, and meetings.
12. Business presentations.
Part 6: employment communication.
13. The job search, résumés, and cover messages.
14. Interviewing and following up.
,1. Chapter 1. Thriving in a digital, social, and mobile workplace
2. Communication skills
a. Are not as important as technical skills for career success.
b. Are not necessary in today's competitive job market.
c. Are ranked by recruiters at the top of qualities they most desire in job seekers.
d. Cannot be learned; they are innate.
Answer: c
Rationale: studies confirm that recruiters rank communication skills at the top of qualities they most desire in
job seekers. Your ability to communicate will make you marketable and continue to be your ticket to
success regardless of the current economic climate. The good news is that effective communication
can be learned.
Points: 1
Difficulty: easy
References: pp. 2-3
Learning obje esbc.gulo.16.01.01 - 01.01
Ctives:
National standunited states - busprog.esbc.gulo.16.06.04 - disc.esbc.gulo.16.06.04
Ards:
Topics: mastering the tools for success in the twenty-first-century workplace
Keywords: bloom's: knowledge
3. Which of the following statements is most accurate?
a. The need for well-written messages has declined in today's workforce.
b. Employers rank soft skills as less valuable than hard skills.
c. Social media are playing an increasingly prominent role in business.
d. Today's use of digital media requires less written communication.
Answer: c
Rationale: social media are playing an increasingly prominent role in business. As a result, employers need
employees who can write because today's digital media requires more written communication than
ever.
Points: 1
Difficulty: moderate
References: p. 3
Learning obje esbc.gulo.16.01.01 - 01.01
Ctives:
National standunited states - busprog.esbc.gulo.16.04.05 - disc.esbc.gulo.16.04.05
Ards: united states - busprog.esbc.gulo.16.06.04 - disc.esbc.gulo.16.06.04
Topics: mastering the tools for success in the twenty-first-century workplace
Keywords: bloom's: comprehension
4. Which of the following statements is most accurate?
a. Workers today communicate less than in previous years.
b. Technology has not affected how and why we communicate.
c. Businesses today generate a wide range of messages using a variety of media.
d. Writing is a skill set used only by managers and corporate executives.
Answer: c
Rationale: because of technology, all workers will write more on the job and use a wider range of
communication channels, including letters, memos, e-mails, wikis, texts, instant messages, and blogs.
Points: 1
, Difficulty: moderate
References: pp. 3-4
Learning obje esbc.gulo.16.01.01 - 01.01
Ctives:
National standunited states - busprog.esbc.gulo.16.06.04 - disc.esbc.gulo.16.06.04
Ards:
Topics: mastering the tools for success in the twenty-first-century workplace
Keywords: bloom's: comprehension
5. Which of the following is not an example of a soft skill?
a. Communicating effectively
b. Tabulating statistical information
c. Solving problems
d. Making ethical decisions
Answer: b
Rationale: soft skills are essential career attributes that include the ability to communicate, work well with
others, solve problems, make ethical decisions, and appreciate diversity.
Points: 1
Difficulty: easy
References: p. 5
Learning obje esbc.gulo.16.01.01 - 01.01
Ctives:
National standunited states - busprog.esbc.gulo.16.06.04 - disc.esbc.gulo.16.06.04
Ards:
Topics: mastering the tools for success in the twenty-first-century workplace
Keywords: bloom's: knowledge
6. On the job you are more likely to be taken seriously and to be promoted if you
a. Look and sound professional.
b. Frame your degree or certificate and hang it on your office or cubicle wall.
c. Appear to be busy even when you're not really doing anything.
d. Attend office parties.
Answer: a
Rationale: if you look and sound professional while working, you are more likely to be taken seriously and
to be promoted.
Points: 1
Difficulty: easy
References: p. 5
Learning objectiv esbc.gulo.16.01.01 - 01.01
Es:
National standardunited states - busprog.esbc.gulo.16.06.04 - disc.esbc.gulo.16.06.04
S:
Topics: mastering the tools for success in the twenty-first-century workplace
Keywords: bloom's: knowledge
7. Major trends in today's dynamic world of work include increased emphasis on self-directed work groups and virtual
teams, heightened global competition, innovative communication technologies, new work environments, and focus on
