TEST BANK
Business Communication: Polishing Your Professional Presence by Barbara
Shwom, Lisa Snyder 4th Edition
,Business Communication: Polishing Your Professional Presence, 4e (Shwom/Snyder)
Chapter 1 Developing Your Professional Presence
1) Which communication model focuses on a single communication exchange in a linear path
from a sender to a receiver?
A) Transmission
B) Physiological
C) Language
D) Transaction
E) Relational
Answer: A
Explanation: The transmission model focuses on a single communication exchange and portrays
communication as the linear transmission of a message from a sender to a receiver.
Diff: 2
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
2) Which of the following is a complex process of encoding and decoding information, ideas,
and feelings? A) Confidence
B) Communication
C) Professional presence
D) Transmission model
E) Feedback
Answer: B
Explanation: In its most basic form, communication is a complex process of encoding and
decoding messages (information, ideas, and feelings).
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
3) What are external circumstances that influence communication referred to?
A) Interaction model
B) Feedback
C) Semantic barriers
D) Context
E) Language barriers
Answer: D
Explanation: The concept of context is the external circumstances and forces that influence
communication.
Diff: 2
Question Category: Concept
AACSB: Reflective thinking
Study Question: 1 Why is it challenging to communicate well?
,4) Issues such as the distance between communicators and the noise in a room are aspects of
what type of context?
A) Language
B) Semantic
C) Physiological
D) Psychological
E) Physical
Answer: E
Explanation: Physical context is the context in which the communication takes place, including
the physical distance between communicators as well as what's going on around you, such as a
noisy room or someone whispering.
Diff: 1
Question Category: Application of knowledge
AACSB: Application of knowledge
Study Question: 1 Why is it challenging to communicate well?
5) Language that is difficult to understand or is ambiguous is indicative of what type of barrier?
A) Semantic
B) Feedback
C) Physical
D) Psychological
E) Physiological Answer: A
Explanation: Semantic barriers arise from language that is ambiguous or difficult to understand.
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
, 6) Which of following workplace activities is most likely to be the one in which your
communication skills will be utilized?
A) Calculating whether sales are up this quarter using the latest figures
B) Formulating strategies to manage your new team
C) Persuading your colleagues that your idea will likely lead to increased sales
D) Analyzing the pattern of errors found in your new product
E) Designing algorithms for the to-be-developed software
Answer: C
Explanation: None of the other options require communication skills as they are not intended to
be directed toward someone, while persuading colleagues requires talking to them and making
them understand what you wish to convey.
Diff: 2
Question Category: Application of knowledge
AACSB: Analytical thinking
Study Question: 1 Why is it challenging to communicate well?
7) Which of the following is a disciplined approach to analyzing and evaluating information to
guide actions and decisions?
A) Leadership
B) Critical thinking
C) Communication
D) Professional presence
E) Context Answer: B
Explanation: Critical thinking is a disciplined approach to analyzing, synthesizing, and evaluating
information, which then acts as a guide to actions and decisions.
Diff: 2
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
8) Putting ideas into words, images, or actions takes place during which step in the
communication process? A) Medium determination
B) Transmission
C) Encoding
D) Decoding
E) Interaction
Answer: C
Explanation: A sender has an intention, selects a medium of communication, encodes that
intention into words, images, or actions; and sends the message through that medium.
Diff: 2
Question Category: Synthesis
AACSB: Written and oral communication
Business Communication: Polishing Your Professional Presence by Barbara
Shwom, Lisa Snyder 4th Edition
,Business Communication: Polishing Your Professional Presence, 4e (Shwom/Snyder)
Chapter 1 Developing Your Professional Presence
1) Which communication model focuses on a single communication exchange in a linear path
from a sender to a receiver?
A) Transmission
B) Physiological
C) Language
D) Transaction
E) Relational
Answer: A
Explanation: The transmission model focuses on a single communication exchange and portrays
communication as the linear transmission of a message from a sender to a receiver.
Diff: 2
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
2) Which of the following is a complex process of encoding and decoding information, ideas,
and feelings? A) Confidence
B) Communication
C) Professional presence
D) Transmission model
E) Feedback
Answer: B
Explanation: In its most basic form, communication is a complex process of encoding and
decoding messages (information, ideas, and feelings).
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
3) What are external circumstances that influence communication referred to?
A) Interaction model
B) Feedback
C) Semantic barriers
D) Context
E) Language barriers
Answer: D
Explanation: The concept of context is the external circumstances and forces that influence
communication.
Diff: 2
Question Category: Concept
AACSB: Reflective thinking
Study Question: 1 Why is it challenging to communicate well?
,4) Issues such as the distance between communicators and the noise in a room are aspects of
what type of context?
A) Language
B) Semantic
C) Physiological
D) Psychological
E) Physical
Answer: E
Explanation: Physical context is the context in which the communication takes place, including
the physical distance between communicators as well as what's going on around you, such as a
noisy room or someone whispering.
Diff: 1
Question Category: Application of knowledge
AACSB: Application of knowledge
Study Question: 1 Why is it challenging to communicate well?
5) Language that is difficult to understand or is ambiguous is indicative of what type of barrier?
A) Semantic
B) Feedback
C) Physical
D) Psychological
E) Physiological Answer: A
Explanation: Semantic barriers arise from language that is ambiguous or difficult to understand.
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
, 6) Which of following workplace activities is most likely to be the one in which your
communication skills will be utilized?
A) Calculating whether sales are up this quarter using the latest figures
B) Formulating strategies to manage your new team
C) Persuading your colleagues that your idea will likely lead to increased sales
D) Analyzing the pattern of errors found in your new product
E) Designing algorithms for the to-be-developed software
Answer: C
Explanation: None of the other options require communication skills as they are not intended to
be directed toward someone, while persuading colleagues requires talking to them and making
them understand what you wish to convey.
Diff: 2
Question Category: Application of knowledge
AACSB: Analytical thinking
Study Question: 1 Why is it challenging to communicate well?
7) Which of the following is a disciplined approach to analyzing and evaluating information to
guide actions and decisions?
A) Leadership
B) Critical thinking
C) Communication
D) Professional presence
E) Context Answer: B
Explanation: Critical thinking is a disciplined approach to analyzing, synthesizing, and evaluating
information, which then acts as a guide to actions and decisions.
Diff: 2
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
8) Putting ideas into words, images, or actions takes place during which step in the
communication process? A) Medium determination
B) Transmission
C) Encoding
D) Decoding
E) Interaction
Answer: C
Explanation: A sender has an intention, selects a medium of communication, encodes that
intention into words, images, or actions; and sends the message through that medium.
Diff: 2
Question Category: Synthesis
AACSB: Written and oral communication
