WGU d077 EXAM QUESTIONS WITH 100%
CORRECT ANSWERS
a set of activities related to creating, communicating, delivering, and exchanging
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offerings that have value for others - CORRECT ANSWER✔✔-Marketing
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If a company is selling Charcoal activated Toothpaste, what are the set of
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marketing activities associated with this product? - CORRECT ANSWER✔✔-
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Identify the need, satisfy the need, & retain the customer.
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incorporates actually _____the company's products or service to its customers. -
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CORRECT ANSWER✔✔-Sales |
is the process of communicating the value of a product or service to customers so
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|that the product or service sells. - CORRECT ANSWER✔✔-Marketing
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physical product manufactured by a business-tangible (t-shirt, toothpaste,
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veggies) - CORRECT ANSWER✔✔-Good
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intangible product offered by a business (notarization, pedicure, massage, etc.) -
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CORRECT ANSWER✔✔-Service |
Identify the four elements in the Marketing mix? - CORRECT ANSWER✔✔-
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Product, Price, Place and Promotion
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,something offered in exchange, and for which marketing actions are taken and
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marketing decisions made. - CORRECT ANSWER✔✔-Product
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is something given in exchange for a product, ______may be monetary or
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nonmonetary (such as waiting in long lines for a restaurant or giving blood at the
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local blood bank). __________ has many names, such as rent, fees, charges, and
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others - CORRECT ANSWER✔✔-Price
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includes several different components—traditional advertising, sales _______,
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public relations, personal selling, social media, and digital marketing. How you
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inform customers about the product. - CORRECT ANSWER✔✔-Promotion
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Getting the product on the shelves in a store. involves some method of getting
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the product from the creator of the product to the customer - CORRECT
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ANSWER✔✔-Place
What is Product life cycle stage? - CORRECT ANSWER✔✔-introductory, growth,
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maturity, decline |
the complete range of products offered for sale by a company throughout its
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product lines, also known as product assortment - CORRECT ANSWER✔✔-
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Product Mix |
determines the product width. Series of products a company offers in a series of
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similar products under a single brand. - CORRECT ANSWER✔✔-Product Lines
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, Adult Care (AC), Baby/Child Care (BC), Family Care (FC) - CORRECT ANSWER✔✔-
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Product Width |
# of versions offered for each product in the product line (adding to the sub-
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products or versions in a product line) - CORRECT ANSWER✔✔-Product Depth
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Price high to denote status. - CORRECT ANSWER✔✔-Prestige Prices
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high price, distinct products.
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exclusive/limited items that can be bought at one retailer or with re-sellers. -
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CORRECT ANSWER✔✔-Price Skimming | |
Price relative to competitors. hello fresh and butcher box charging around the
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same for 6 meals - CORRECT ANSWER✔✔-Competitive Pricing
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low price, increase volume. - CORRECT ANSWER✔✔-Penetration Pricing
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price below normal mark-up. - CORRECT ANSWER✔✔-Leader pricing
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Grouping two or more products with one price. - CORRECT ANSWER✔✔-Price
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Bundling
Any paid form of nonpersonal promotion by an identified sponsor that is
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delivered through traditional media channels. - CORRECT ANSWER✔✔-Traditional
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advertising
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CORRECT ANSWERS
a set of activities related to creating, communicating, delivering, and exchanging
| | | | | | | | | | |
offerings that have value for others - CORRECT ANSWER✔✔-Marketing
| | | | | | | |
If a company is selling Charcoal activated Toothpaste, what are the set of
| | | | | | | | | | | | |
marketing activities associated with this product? - CORRECT ANSWER✔✔-
| | | | | | | |
Identify the need, satisfy the need, & retain the customer.
| | | | | | | | |
incorporates actually _____the company's products or service to its customers. -
| | | | | | | | | | |
CORRECT ANSWER✔✔-Sales |
is the process of communicating the value of a product or service to customers so
| | | | | | | | | | | | | |
|that the product or service sells. - CORRECT ANSWER✔✔-Marketing
| | | | | | | |
physical product manufactured by a business-tangible (t-shirt, toothpaste,
| | | | | | | |
veggies) - CORRECT ANSWER✔✔-Good
| | |
intangible product offered by a business (notarization, pedicure, massage, etc.) -
| | | | | | | | | | |
CORRECT ANSWER✔✔-Service |
Identify the four elements in the Marketing mix? - CORRECT ANSWER✔✔-
| | | | | | | | | |
Product, Price, Place and Promotion
| | | |
,something offered in exchange, and for which marketing actions are taken and
| | | | | | | | | | | |
marketing decisions made. - CORRECT ANSWER✔✔-Product
| | | | |
is something given in exchange for a product, ______may be monetary or
| | | | | | | | | | | |
nonmonetary (such as waiting in long lines for a restaurant or giving blood at the
| | | | | | | | | | | | | | |
local blood bank). __________ has many names, such as rent, fees, charges, and
| | | | | | | | | | | | |
others - CORRECT ANSWER✔✔-Price
| | |
includes several different components—traditional advertising, sales _______,
| | | | | | |
public relations, personal selling, social media, and digital marketing. How you
| | | | | | | | | | |
inform customers about the product. - CORRECT ANSWER✔✔-Promotion
| | | | | | |
Getting the product on the shelves in a store. involves some method of getting
| | | | | | | | | | | | | |
the product from the creator of the product to the customer - CORRECT
| | | | | | | | | | | | |
ANSWER✔✔-Place
What is Product life cycle stage? - CORRECT ANSWER✔✔-introductory, growth,
| | | | | | | | | |
maturity, decline |
the complete range of products offered for sale by a company throughout its
| | | | | | | | | | | | |
product lines, also known as product assortment - CORRECT ANSWER✔✔-
| | | | | | | | |
Product Mix |
determines the product width. Series of products a company offers in a series of
| | | | | | | | | | | | | |
similar products under a single brand. - CORRECT ANSWER✔✔-Product Lines
| | | | | | | | |
, Adult Care (AC), Baby/Child Care (BC), Family Care (FC) - CORRECT ANSWER✔✔-
| | | | | | | | | | |
Product Width |
# of versions offered for each product in the product line (adding to the sub-
| | | | | | | | | | | | | |
products or versions in a product line) - CORRECT ANSWER✔✔-Product Depth
| | | | | | | | | |
Price high to denote status. - CORRECT ANSWER✔✔-Prestige Prices
| | | | | | | |
high price, distinct products.
| | |
exclusive/limited items that can be bought at one retailer or with re-sellers. -
| | | | | | | | | | | | | |
CORRECT ANSWER✔✔-Price Skimming | |
Price relative to competitors. hello fresh and butcher box charging around the
| | | | | | | | | | | |
same for 6 meals - CORRECT ANSWER✔✔-Competitive Pricing
| | | | | | |
low price, increase volume. - CORRECT ANSWER✔✔-Penetration Pricing
| | | | | | |
price below normal mark-up. - CORRECT ANSWER✔✔-Leader pricing
| | | | | | |
Grouping two or more products with one price. - CORRECT ANSWER✔✔-Price
| | | | | | | | | | |
Bundling
Any paid form of nonpersonal promotion by an identified sponsor that is
| | | | | | | | | | | |
delivered through traditional media channels. - CORRECT ANSWER✔✔-Traditional
| | | | | | |
advertising
|
