MKTG 4500 Exam 1 Study Guide - Univers
implicit c- cimplied cthough cnot cplainly cexpressed
explicit c- cdefinite, cclearly cstated
Communication: cAdvertising c- cOffers cextended creach cto caudience. cThis cis cthe cmost cexpensive
ccommunication.
Communication: cPublic cRelations: c- cHelps ccreate cbrand cawareness cin ca cmore csubtle cway. cMu
cinexpensive.
Communication: cSales cPromotion c- cDiscounts care cthe cmost cpopular ctype. cBut cit calso cincludes
cwindow csigns, cetc.
Communication: cOnline cMedia c- cSocial cmedia cis ca cvery cdirect cway cof cmarketing. cThis ccan cbe
cadvertising cor cthrough cyour cown cmedia cwebsites.
Omnichannel c- cProviding ccustomers cwith ca cunified cexperience cacross ccustomer cchannels, cwhi
ccatalog, cphone, cand cretail. cPricing, crecommendations, cand cincentives cshould creflect ca cdata-dr
cthe ccustomer.
credibility c- cthe cquality cof cbeing ctrusted cand cbelieved cin
4 cP's cof cMarketing c- cProduct, cPrice, cPlace, cPromotion
4 cP's: cProduct c- cWhat cis cit cthat cyou care cselling cto ccustomers. cIt's cimportant cto cunderstand cth
4 cP's: cPrice c- cWhat cconsumers cpay cfor cthe cproduct. cMust clink cthe cprice cto cthe cproducts cvalu
ccosts, cseasonal cdiscounts, cand ccompetitors cprices.
4 cP's: cPromotion c- cAdvertising, cpublic crelations, cand cpromotional cstrategy. cThis cis cwhy cpeople
4 cP's: cPlace c- cWhere cto csell cthe cproduct, cnot conly cregion cbut calso cstore cplacement.
implicit c- cimplied cthough cnot cplainly cexpressed
explicit c- cdefinite, cclearly cstated
Communication: cAdvertising c- cOffers cextended creach cto caudience. cThis cis cthe cmost cexpensive
ccommunication.
Communication: cPublic cRelations: c- cHelps ccreate cbrand cawareness cin ca cmore csubtle cway. cMu
cinexpensive.
Communication: cSales cPromotion c- cDiscounts care cthe cmost cpopular ctype. cBut cit calso cincludes
cwindow csigns, cetc.
Communication: cOnline cMedia c- cSocial cmedia cis ca cvery cdirect cway cof cmarketing. cThis ccan cbe
cadvertising cor cthrough cyour cown cmedia cwebsites.
Omnichannel c- cProviding ccustomers cwith ca cunified cexperience cacross ccustomer cchannels, cwhi
ccatalog, cphone, cand cretail. cPricing, crecommendations, cand cincentives cshould creflect ca cdata-dr
cthe ccustomer.
credibility c- cthe cquality cof cbeing ctrusted cand cbelieved cin
4 cP's cof cMarketing c- cProduct, cPrice, cPlace, cPromotion
4 cP's: cProduct c- cWhat cis cit cthat cyou care cselling cto ccustomers. cIt's cimportant cto cunderstand cth
4 cP's: cPrice c- cWhat cconsumers cpay cfor cthe cproduct. cMust clink cthe cprice cto cthe cproducts cvalu
ccosts, cseasonal cdiscounts, cand ccompetitors cprices.
4 cP's: cPromotion c- cAdvertising, cpublic crelations, cand cpromotional cstrategy. cThis cis cwhy cpeople
4 cP's: cPlace c- cWhere cto csell cthe cproduct, cnot conly cregion cbut calso cstore cplacement.
