MKTG 4500 Quizzes and Verified Answers
While early developments of the internet before the 1990s focused on technological
changes, the development of search options has driven most of the change since the early
2000s.
a. True b. False
True
How does the business perspective compare to the technology perspective regarding
internet change waves?
a. The business perspective and the technology perspective both currently see virtual
reality as the most exciting potential change in the internet.
b. Both perspectives acknowledge the same major shifts in internet development, but the
business perspective focuses on what is available to the greatest number of people while the
technology perspective focuses on the newest developments.
c. The technological perspective primarily addresses the interface for interacting with the
internet, while the business perspective focuses on what people can do when they are
online.
d. While initially the perspectives overlapped, the business perspective has diverged from
the technology perspective to acknowledge how the internet has changed customer buying
habits.
C
How is the "Internet of Things" different from the "Internet of Everything"?
a. The Internet of Things is a reference to how goods are increasingly bought and sold
, online, while the Internet of Everything considers the exchange of both goods and services.
b. The Internet of Things refers to the growing network of internet-enabled devices, while
the Internet of Everything considers networked connections among things, people,
processes and data.
c. The Internet of Things considers internet-enabled devices, while the Internet of
Everything refers to the expected shift of all commerce toward an internet-supported
model.
d. The Internet of Everything refers to the gradual shift of customers to expect all processes
to be carried out online, while the Internet of Things refers to the way ordinary objects are
incorporating online connectivity.
B
One business effect of cloud computing has been the growing trend toward Software as a
Service.
a. True b. False
A
The biggest change in the digital ecosystem brought by the mobile web has been:
a. The surge in users who have internet connectivity, but only through mobile devices.
b. That social media now accounts for the majority of mobile-based internet interaction.
c. The number of internet users has started to stagnate, but there is overall growth in the
devices used to access the internet because of people using multiple devices.
d. The growth in the percentage of internet access coming from devices that are not
laptops, desktops, or phones.
While early developments of the internet before the 1990s focused on technological
changes, the development of search options has driven most of the change since the early
2000s.
a. True b. False
True
How does the business perspective compare to the technology perspective regarding
internet change waves?
a. The business perspective and the technology perspective both currently see virtual
reality as the most exciting potential change in the internet.
b. Both perspectives acknowledge the same major shifts in internet development, but the
business perspective focuses on what is available to the greatest number of people while the
technology perspective focuses on the newest developments.
c. The technological perspective primarily addresses the interface for interacting with the
internet, while the business perspective focuses on what people can do when they are
online.
d. While initially the perspectives overlapped, the business perspective has diverged from
the technology perspective to acknowledge how the internet has changed customer buying
habits.
C
How is the "Internet of Things" different from the "Internet of Everything"?
a. The Internet of Things is a reference to how goods are increasingly bought and sold
, online, while the Internet of Everything considers the exchange of both goods and services.
b. The Internet of Things refers to the growing network of internet-enabled devices, while
the Internet of Everything considers networked connections among things, people,
processes and data.
c. The Internet of Things considers internet-enabled devices, while the Internet of
Everything refers to the expected shift of all commerce toward an internet-supported
model.
d. The Internet of Everything refers to the gradual shift of customers to expect all processes
to be carried out online, while the Internet of Things refers to the way ordinary objects are
incorporating online connectivity.
B
One business effect of cloud computing has been the growing trend toward Software as a
Service.
a. True b. False
A
The biggest change in the digital ecosystem brought by the mobile web has been:
a. The surge in users who have internet connectivity, but only through mobile devices.
b. That social media now accounts for the majority of mobile-based internet interaction.
c. The number of internet users has started to stagnate, but there is overall growth in the
devices used to access the internet because of people using multiple devices.
d. The growth in the percentage of internet access coming from devices that are not
laptops, desktops, or phones.
