Test Bank for Marketing Management, 2025 Release by Greg Marshall

All Chapters Included
Complete Answers Included
Chap 01 2025 Release - Marshall
1) A commonly held misconception about marketing is that it is all about advertising and
selling.
1) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Analytical Thinking
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...


2) Marketing is relevant only to people in the organization who work directly in the marketing
department.
2) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...




1

,3) The American Marketing Association defines marketing as “the activity, set of institutions,
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
3) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Analytical Thinking
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Topic : Marketing and Marketing Management Defined
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...


4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
has only two business functions: marketing and innovation.
4) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Analytical Thinking
Difficulty : 1 Easy
Gradable : automatic
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Topic : The Concept of Customer Value
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...




2

,5) Sustainability refers to business practices that reduce the overall cost of a product.
5) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Ethics
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Topic : Marketing and Marketing Management Defined
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...


6) Firms focused on a production orientation mentality likely will have great difficulty
competing successfully for customers.
6) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Source : Chapter 01 Test Bank > TF Qu. 06 Firms focused on a production orientation...




3

, 7) When Henry Ford said, “People can have the Model T in any color—so long that it’s black,”
he was reflecting a sales orientation.
7) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...


8) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
come close to one-to-one marketing by combining flexible manufacturing with flexible
marketing to enhance customer choices.
8) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Gradable : automatic
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...




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