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1 of 30
Term
Which of the following summarizes the AIDA steps in the
persuasive process?
a.Gaining attention, insinuating action, creating desire, and
initiating
acceptance
b. Gaining acceptance, inviting questions, designating
action, and encouraging attention
c. Gaining attention, generating interest, creating
desire, and motivating action
, d. Gaining attention, initiating action, discussing
benefits, and initiating acceptance
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Unlike routine claims, Gaining attention, generating
persuasive claims do not interest, creating desire, and
begin with an adjustment motivating action
request.
Introduce the refusal of a Opening door for personal
current request by referring dialogue by providing telephone
to the initial transaction. number
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2 of 30
Term
Ashton, a manager at Millington Technologies Inc., receives a
message from a customer claiming free service for a laptop
whose warranty has expired. Which of the following
guidelines should
Ashton follow when composing the message denying the
customer's
claim?
a. He should avoid providing an explanation for the refusal.
b. He should avoid closing the message with resale
or sales promotional material.
c. He should avoid stressing the actions that should have
,been taken to avoid the problem.
, d. He should avoid offering possible alternatives to
resolve the problem.
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The first sentence of a
message mentions good He should avoid stressing
news, making the audience the actions that should
more receptive to the have been taken to avoid
details that follow. the problem.
The type of crisis should be It should emphasize how
identified in order to better the audience will benefit
develop communication from a decision.
messages.
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3 of 30
Term
_____ can be incorporated into the beginning paragraph of
a bad- news message to make it effective.
a.Jargon
b. Resale
c. Consensus
d. Feedback
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