,Dynamic Learning is an online subscription solution that supports teachers and students with high-
quality content and unique tools. Dynamic Learning incorporates elements that all work together to give
you the ultimate classroom and homework resource.
Teaching and Learning titles include interactive resources, lesson-planning tools, self-marking tests
and assessment. Teachers can:
● Use the Lesson Builder to plan and deliver outstanding lessons
● Share lessons and resources with students and colleagues
● Track student progress with Tests and Assessments
Teachers can also combine their own trusted resources alongside those from Edexcel GCSE (9–1)
Business which has a whole host of informative and interactive resources including:
● Starter activities, task worksheets, self-marking Test Yourself quizzes and teacher notes for each topic
● Ready-made key content Powerpoints that can be edited by teachers
● Quantitative skills worksheets and a complete set of practice exam papers
● Answers for the quantitative skills worksheets and all of the questions in the textbook
Edexcel GCSE (9–1) Business is available as a Whiteboard eTextbook which is an online interactive
version of the printed textbook that enables teachers to:
● Display interactive pages to their class
● Add notes and highlight areas
● Add double-page spreads into lesson plans
Additionally the Student eTextbook of Edexcel GCSE (9–1) Business is a downloadable version of
the printed textbook that teachers can assign to students so they can:
● Download and view on any device or browser
● Add, edit and synchronise notes across two devices
● Access their personal copy on the move
To find out more and sign up for free trials visit: www.hoddereducation.co.uk/dynamiclearning
, Edexcel GCSE (9–1)
BUSINESS
SECOND EDITION
Ian Marcousé
i
9781471899355.indb 1 07/03/17 4:35 P
, In order to ensure that this resource offers high-quality accurate, the official specification and associated assessment
support for the associated Pearson qualification, it has guidance materials are the only authoritative source of
been through a review process by the awarding body. information and should always be referred to for definitive
This process confirms that this resource fully covers guidance.
the teaching and learning content of the specification
or part of a specification at which it is aimed. It also Pearson examiners have not contributed to any sections in
confirms that it demonstrates an appropriate balance this resource relevant to examination papers for which they
between the development of subject skills, knowledge and have responsibility.
understanding, in addition to preparation for assessment. Examiners will not use endorsed resources as a source of
Endorsement does not cover any guidance on assessment material for any assessment set by Pearson.
activities or processes (e.g. practice questions or advice Endorsement of a resource does not mean that the resource
on how to answer assessment questions), included in the is required to achieve this Pearson qualification, nor does it
resource nor does it prescribe any particular approach to the
mean that it is the only suitable material available to support
teaching or delivery of a related course.
the qualification, and any resource lists produced by the
While the publishers have made every attempt to ensure awarding body shall include this and other appropriate
that advice on the qualification and its assessment is resources.
The Publishers would like to thank the following for permission to reproduce copyright material. Photo credits can be found on page 290.
Acknowledgements
Pg. 112, Top tips for writing a business plan. © The Prince’s Trust. The original version can be found at https://www.princes-trust.
org.uk/help-for-young-people/tools-resources/business-tools/business-plans; pg. 119, extract from The Guardian, 12 March 2015, ©
Guardian News & Media Ltd 2016; pg. 145, extract from The Guardian, 3 August 2016, © Guardian News & Media Ltd 2016; pg.
190, extract from The Guardian, 26 January 2016, © Guardian News & Media Ltd 2016; pg. 258, extract from The Guardian, 11
August, 2016, © Guardian News & Media Ltd 2016.
Every effort has been made to trace all copyright holders, but if any have been inadvertently overlooked, the Publishers will be pleased to make
the necessary arrangements at the first opportunity.
Although every effort has been made to ensure that website addresses are correct at time of going to press, Hodder Education cannot be held
responsible for the content of any website mentioned in this book. It is sometimes possible to find a relocated web page by typing in the address
of the home page for a website in the URL window of your browser.
Hachette UK’s policy is to use papers that are natural, renewable and recyclable products and made from wood grown in sustainable forests. The
logging and manufacturing processes are expected to conform to the environmental regulations of the country of origin.
Orders: please contact Bookpoint Ltd, 130 Milton Park, Abingdon, Oxon OX14 4SE. Telephone: +44 (0)1235 827720. Fax: +44 (0)1235 400454.
Email Lines are open from 9 a.m. to 5 p.m., Monday to Saturday, with a 24-hour message answering service. You can
also order through our website: www.hoddereducation.co.uk
ISBN: 978 1 4718 9935 5
© Ian Marcousé 2017
First edition published in 2009
This edition published in 2017 by
Hodder Education,
An Hachette UK Company
Carmelite House
50 Victoria Embankment
London EC4Y 0DZ
www.hoddereducation.co.uk
Impression number 10 9 8 7 6 5 4 3 2 1
Year 2021 2020 2019 2018 2017
All rights reserved. Apart from any use permitted under UK copyright law, no part of this publication may be reproduced or transmitted in any
form or by any means, electronic or mechanical, including photocopying and recording, or held within any information storage and retrieval
system, without permission in writing from the publisher or under licence from the Copyright Licensing Agency Limited. Further details of
such licences (for reprographic reproduction) may be obtained from the Copyright Licensing Agency Limited, Saffron House, 6–10 Kirby Street,
London EC1N 8TS.
Cover photo © VLADGRIN/iStock/Getty Images/
Illustrations by Peter Lubach and Integra Software Services Services, Ltd.
Typeset in India by Integra Software Services, Ltd.
Printed in Italy by Printer Trento
A catalogue record for this title is available from the British Library.
9781471899355.indb 2 07/03/17 4:35 P
quality content and unique tools. Dynamic Learning incorporates elements that all work together to give
you the ultimate classroom and homework resource.
Teaching and Learning titles include interactive resources, lesson-planning tools, self-marking tests
and assessment. Teachers can:
● Use the Lesson Builder to plan and deliver outstanding lessons
● Share lessons and resources with students and colleagues
● Track student progress with Tests and Assessments
Teachers can also combine their own trusted resources alongside those from Edexcel GCSE (9–1)
Business which has a whole host of informative and interactive resources including:
● Starter activities, task worksheets, self-marking Test Yourself quizzes and teacher notes for each topic
● Ready-made key content Powerpoints that can be edited by teachers
● Quantitative skills worksheets and a complete set of practice exam papers
● Answers for the quantitative skills worksheets and all of the questions in the textbook
Edexcel GCSE (9–1) Business is available as a Whiteboard eTextbook which is an online interactive
version of the printed textbook that enables teachers to:
● Display interactive pages to their class
● Add notes and highlight areas
● Add double-page spreads into lesson plans
Additionally the Student eTextbook of Edexcel GCSE (9–1) Business is a downloadable version of
the printed textbook that teachers can assign to students so they can:
● Download and view on any device or browser
● Add, edit and synchronise notes across two devices
● Access their personal copy on the move
To find out more and sign up for free trials visit: www.hoddereducation.co.uk/dynamiclearning
, Edexcel GCSE (9–1)
BUSINESS
SECOND EDITION
Ian Marcousé
i
9781471899355.indb 1 07/03/17 4:35 P
, In order to ensure that this resource offers high-quality accurate, the official specification and associated assessment
support for the associated Pearson qualification, it has guidance materials are the only authoritative source of
been through a review process by the awarding body. information and should always be referred to for definitive
This process confirms that this resource fully covers guidance.
the teaching and learning content of the specification
or part of a specification at which it is aimed. It also Pearson examiners have not contributed to any sections in
confirms that it demonstrates an appropriate balance this resource relevant to examination papers for which they
between the development of subject skills, knowledge and have responsibility.
understanding, in addition to preparation for assessment. Examiners will not use endorsed resources as a source of
Endorsement does not cover any guidance on assessment material for any assessment set by Pearson.
activities or processes (e.g. practice questions or advice Endorsement of a resource does not mean that the resource
on how to answer assessment questions), included in the is required to achieve this Pearson qualification, nor does it
resource nor does it prescribe any particular approach to the
mean that it is the only suitable material available to support
teaching or delivery of a related course.
the qualification, and any resource lists produced by the
While the publishers have made every attempt to ensure awarding body shall include this and other appropriate
that advice on the qualification and its assessment is resources.
The Publishers would like to thank the following for permission to reproduce copyright material. Photo credits can be found on page 290.
Acknowledgements
Pg. 112, Top tips for writing a business plan. © The Prince’s Trust. The original version can be found at https://www.princes-trust.
org.uk/help-for-young-people/tools-resources/business-tools/business-plans; pg. 119, extract from The Guardian, 12 March 2015, ©
Guardian News & Media Ltd 2016; pg. 145, extract from The Guardian, 3 August 2016, © Guardian News & Media Ltd 2016; pg.
190, extract from The Guardian, 26 January 2016, © Guardian News & Media Ltd 2016; pg. 258, extract from The Guardian, 11
August, 2016, © Guardian News & Media Ltd 2016.
Every effort has been made to trace all copyright holders, but if any have been inadvertently overlooked, the Publishers will be pleased to make
the necessary arrangements at the first opportunity.
Although every effort has been made to ensure that website addresses are correct at time of going to press, Hodder Education cannot be held
responsible for the content of any website mentioned in this book. It is sometimes possible to find a relocated web page by typing in the address
of the home page for a website in the URL window of your browser.
Hachette UK’s policy is to use papers that are natural, renewable and recyclable products and made from wood grown in sustainable forests. The
logging and manufacturing processes are expected to conform to the environmental regulations of the country of origin.
Orders: please contact Bookpoint Ltd, 130 Milton Park, Abingdon, Oxon OX14 4SE. Telephone: +44 (0)1235 827720. Fax: +44 (0)1235 400454.
Email Lines are open from 9 a.m. to 5 p.m., Monday to Saturday, with a 24-hour message answering service. You can
also order through our website: www.hoddereducation.co.uk
ISBN: 978 1 4718 9935 5
© Ian Marcousé 2017
First edition published in 2009
This edition published in 2017 by
Hodder Education,
An Hachette UK Company
Carmelite House
50 Victoria Embankment
London EC4Y 0DZ
www.hoddereducation.co.uk
Impression number 10 9 8 7 6 5 4 3 2 1
Year 2021 2020 2019 2018 2017
All rights reserved. Apart from any use permitted under UK copyright law, no part of this publication may be reproduced or transmitted in any
form or by any means, electronic or mechanical, including photocopying and recording, or held within any information storage and retrieval
system, without permission in writing from the publisher or under licence from the Copyright Licensing Agency Limited. Further details of
such licences (for reprographic reproduction) may be obtained from the Copyright Licensing Agency Limited, Saffron House, 6–10 Kirby Street,
London EC1N 8TS.
Cover photo © VLADGRIN/iStock/Getty Images/
Illustrations by Peter Lubach and Integra Software Services Services, Ltd.
Typeset in India by Integra Software Services, Ltd.
Printed in Italy by Printer Trento
A catalogue record for this title is available from the British Library.
9781471899355.indb 2 07/03/17 4:35 P
