Digital Marketing - Google Certification
Exam Questions with Complete
Answers
When it comes to search ads, which of the following could dictate how an ad will
perform against a competitor?
A. Social media following
B. Bid value
C. Domain authority
D. Average number of visitors to the company's website - ANSWER-B. Bid value
Which of the following is a good way to get other websites to link to your site?
A. Keep linking to them until they link to you
B. Send them emails until they link to you
C. Building relationships with similar sites
D. Use as many relevant keywords on the page you'd like them to link to - ANSWER-
C. Building relationships with similar sites
When expanding a business internationally, which of the following is most important
to provide on your website?
A. Products and delivery details in the correct currency
B. Time and dates written in the local format
C. Exchange rate information
D. Free giveaways for local customers - ANSWER-A. Products and delivery details
in the correct currency
Why are search engines a great place for a business to be found?
A. People pay to use search engines, so there is a wealthy customer based there
B. People who search are actively looking for information, products, or services
C. Search engines are a big trend these days
D. Search engines guarantee new customers - ANSWER-B. People who search are
actively looking for information, products, or services
What technology do search engines use to 'crawl' websites?
A. Androids
B. Interns
C. Automations
D. Bots - ANSWER-D. Bots
,Which of the following can help a search engine understand what your page is
about?
A. The date it was published
B. The number of images used
C. The total number of words
D. The title tag - ANSWER-D. The title tag
Fill in the blank: Spending money on search advertising influences how your website
appears in ____________.
A. Organic search results
B. The search results page
C. Business directories
D. Display advertising networks - ANSWER-B. The search results page
Which of these is an important factor in the paid search auction system?
A. How famous your brand name is
B. How cool your logo is
C. How long your business has been around
D. How relevant your ads are - ANSWER-D. How relevant your ads are
Which of these can Google Search Console do?
A. It helps you increase your social media following
B. It helps you optimize your Google My Business listing
C. It helps you understand which keywords people are searching for on Google
D. It helps you run A/B tests on your home page - ANSWER-C. It helps you
understand which keywords people are searching for on Google
The increased use of the Internet presents a lot of potential for which types of
businesses?
A. All businesses
B. Small business owners
C. International businesses
D. Local businesses - ANSWER-A. All businesses
Which of the following is the easiest way for visitors to learn about a business while
visiting a website?
A. Getting free 'taster' of one of your products
B. Listening to an audio file that auto plays whenever someone visits your site
C. Browsing your product pages and reviewing the Frequently Asked Questions
page
D. Reading the terms and conditions for your products on your site - ANSWER-C.
Browsing your product pages and reviewing the Frequently Asked Questions page
What is a key benefit of having an online presence for a business?
, A. The ability to sell products directly to customers through social media
B. Being visible when people search for a business like yours
C. Sending user emails to update them on new products
D. Being able to offer new customers promotional discounts - ANSWER-B. Being
visible when people search for a business like yours
Taking a business online can involve many different steps. When starting out, which
activity could be part of this process?
A. Sending flyers with your web address to customers
B. Creating a business listing in online local directories
C. Increasing print and billboard advertising
D. Building a team of digital advertising experts - ANSWER-B. Creating a business
listing in online local directories
Which tool helps you measure the success of your website?
A. Keyword Planner
B. Ad Gallery
C. Ad Preview Tool
D. Analytics - ANSWER-D. Analytics
Which of the following statements is true when it comes to taking a business online?
A. Stick to what you are doing and don't make changes
B. The same content works across online and offline platforms
C. Use analytics to make informed decisions
D. Use analytics to track your customers across the Internet - ANSWER-C. Use
analytics to make informed decisions
Which term best describes the business activity that occurs when website visitors
buy products or services from you online?
A. E-commerce
B. Display advertising
C. Search engine marketing
D. Pay per click - ANSWER-A. E-commerce
Which of the following statements is true when marketing your business online?
A. You need a website to show up in search results
B. You'll reach a similar client base to the one you have in the real world
C. You'll be seen by the same volume of customers whether you use search
advertising or not
D. Social media is a great way to engage your audience - ANSWER-D. Social media
is a great way to engage your audience
What is a web server?
Exam Questions with Complete
Answers
When it comes to search ads, which of the following could dictate how an ad will
perform against a competitor?
A. Social media following
B. Bid value
C. Domain authority
D. Average number of visitors to the company's website - ANSWER-B. Bid value
Which of the following is a good way to get other websites to link to your site?
A. Keep linking to them until they link to you
B. Send them emails until they link to you
C. Building relationships with similar sites
D. Use as many relevant keywords on the page you'd like them to link to - ANSWER-
C. Building relationships with similar sites
When expanding a business internationally, which of the following is most important
to provide on your website?
A. Products and delivery details in the correct currency
B. Time and dates written in the local format
C. Exchange rate information
D. Free giveaways for local customers - ANSWER-A. Products and delivery details
in the correct currency
Why are search engines a great place for a business to be found?
A. People pay to use search engines, so there is a wealthy customer based there
B. People who search are actively looking for information, products, or services
C. Search engines are a big trend these days
D. Search engines guarantee new customers - ANSWER-B. People who search are
actively looking for information, products, or services
What technology do search engines use to 'crawl' websites?
A. Androids
B. Interns
C. Automations
D. Bots - ANSWER-D. Bots
,Which of the following can help a search engine understand what your page is
about?
A. The date it was published
B. The number of images used
C. The total number of words
D. The title tag - ANSWER-D. The title tag
Fill in the blank: Spending money on search advertising influences how your website
appears in ____________.
A. Organic search results
B. The search results page
C. Business directories
D. Display advertising networks - ANSWER-B. The search results page
Which of these is an important factor in the paid search auction system?
A. How famous your brand name is
B. How cool your logo is
C. How long your business has been around
D. How relevant your ads are - ANSWER-D. How relevant your ads are
Which of these can Google Search Console do?
A. It helps you increase your social media following
B. It helps you optimize your Google My Business listing
C. It helps you understand which keywords people are searching for on Google
D. It helps you run A/B tests on your home page - ANSWER-C. It helps you
understand which keywords people are searching for on Google
The increased use of the Internet presents a lot of potential for which types of
businesses?
A. All businesses
B. Small business owners
C. International businesses
D. Local businesses - ANSWER-A. All businesses
Which of the following is the easiest way for visitors to learn about a business while
visiting a website?
A. Getting free 'taster' of one of your products
B. Listening to an audio file that auto plays whenever someone visits your site
C. Browsing your product pages and reviewing the Frequently Asked Questions
page
D. Reading the terms and conditions for your products on your site - ANSWER-C.
Browsing your product pages and reviewing the Frequently Asked Questions page
What is a key benefit of having an online presence for a business?
, A. The ability to sell products directly to customers through social media
B. Being visible when people search for a business like yours
C. Sending user emails to update them on new products
D. Being able to offer new customers promotional discounts - ANSWER-B. Being
visible when people search for a business like yours
Taking a business online can involve many different steps. When starting out, which
activity could be part of this process?
A. Sending flyers with your web address to customers
B. Creating a business listing in online local directories
C. Increasing print and billboard advertising
D. Building a team of digital advertising experts - ANSWER-B. Creating a business
listing in online local directories
Which tool helps you measure the success of your website?
A. Keyword Planner
B. Ad Gallery
C. Ad Preview Tool
D. Analytics - ANSWER-D. Analytics
Which of the following statements is true when it comes to taking a business online?
A. Stick to what you are doing and don't make changes
B. The same content works across online and offline platforms
C. Use analytics to make informed decisions
D. Use analytics to track your customers across the Internet - ANSWER-C. Use
analytics to make informed decisions
Which term best describes the business activity that occurs when website visitors
buy products or services from you online?
A. E-commerce
B. Display advertising
C. Search engine marketing
D. Pay per click - ANSWER-A. E-commerce
Which of the following statements is true when marketing your business online?
A. You need a website to show up in search results
B. You'll reach a similar client base to the one you have in the real world
C. You'll be seen by the same volume of customers whether you use search
advertising or not
D. Social media is a great way to engage your audience - ANSWER-D. Social media
is a great way to engage your audience
What is a web server?
