Sabrina Smith
Professor Oas
MKT 315:
9AM
Assignment Date
Exercise 8 - McDonald’s Case Study
1. Outline the reasons why McDonald’s have been so successful throughout the world.
(Use both the information in the case and your own knowledge.)
McDonalds has become one of the most successful fast food franchises in the world due to its
efficiency, consistency, customer service, and quality fast food products along with
occasional discounts and prizes for their customers. McDonalds has been able to satisfy the
customer and always offers a consistent product which their clients highly appreciate.
2. Which ones are the more important reasons?
Although McDonalds has many reasons why it stands out, its most important one is their
efficiency. McDonalds has been able to create a product line that allows them to provide great
speed and consistency of product. This gives their customers the reassurance of knowing exactly
what they are going to get, no matter which McDonald’s store they visit.
3. Which of the reasons that you have identified would be considered to be part of
the ‘marketing function’?
The 7 functions of marketing are promotion, selling, product/service management, marketing
Professor Oas
MKT 315:
9AM
Assignment Date
Exercise 8 - McDonald’s Case Study
1. Outline the reasons why McDonald’s have been so successful throughout the world.
(Use both the information in the case and your own knowledge.)
McDonalds has become one of the most successful fast food franchises in the world due to its
efficiency, consistency, customer service, and quality fast food products along with
occasional discounts and prizes for their customers. McDonalds has been able to satisfy the
customer and always offers a consistent product which their clients highly appreciate.
2. Which ones are the more important reasons?
Although McDonalds has many reasons why it stands out, its most important one is their
efficiency. McDonalds has been able to create a product line that allows them to provide great
speed and consistency of product. This gives their customers the reassurance of knowing exactly
what they are going to get, no matter which McDonald’s store they visit.
3. Which of the reasons that you have identified would be considered to be part of
the ‘marketing function’?
The 7 functions of marketing are promotion, selling, product/service management, marketing
