Grays Cookies Nutter
Butters
Perceptual Oreos
Grandma’s Cookies
Map
Nilla
WafersSoft
Low
HighFat
Fat
Brand Positioning Crunchy
Statement
Target Market: Health enthusiasts, 25 to 34, who are conscious about the texture of
their foods
Category: Brand with soft, low fat cookies
Brand Promise: Gives you a satisfying mouth feel yet guilt free pleasure during snack
time
The Reason • A survey done by National Today discovered that 65% of
to Believe: people like their cookies chewy, putting Grays Cookies on
the
top of their lists.
• Consumers have reported that after switching to Grays
Butters
Perceptual Oreos
Grandma’s Cookies
Map
Nilla
WafersSoft
Low
HighFat
Fat
Brand Positioning Crunchy
Statement
Target Market: Health enthusiasts, 25 to 34, who are conscious about the texture of
their foods
Category: Brand with soft, low fat cookies
Brand Promise: Gives you a satisfying mouth feel yet guilt free pleasure during snack
time
The Reason • A survey done by National Today discovered that 65% of
to Believe: people like their cookies chewy, putting Grays Cookies on
the
top of their lists.
• Consumers have reported that after switching to Grays
