1. Examples of neuromarketing research are: Brain activity, Emotional response to an ad or
product, Eye movement tracking All of the above
2. What is market segmentation? Dividing the entire market into groups of consumers
3. Which of the following does not cover marketing data: Customer
4. Demographics, trends, buying habits, competition, and industry environments are the part of:
Marketing Data
5. What are the four positioning statements: Target market, category, brand promise, the reason
to believe
6. Psychographic segmentation narrows segments of the market by Act and thinking of customer
7. Which is the proper sequence of the marketing research process: Identify the Problem -
Develop the Research Plan - Conduct Research - Analyze Data and Report Findings - Take
Action
8. Geographic segmentation narrows the market by. Location
9. The likert scale comes under. Quantitative research
10. Perceptual map is a tool for visualizing. Competitive landscape and spotting positioning
opportunities
11. Gathering of information in a structured way in order to answer marketing research
questions. Data Collection
12. Creating points of difference in the mind of the consumer that allow a company to stand apart
from its competitors. Without differentiation, a company's product or service is just like
everyone else, which can mean a slow demise in the marketplace. Differentiation
13. When an interviewer asks a question based on a scale "from one to five," this is known as a
Likert scale.Likert Scale
14. Dividing of the entire available market into groups of consumers with similar characteristics.
Market Segmentation
product, Eye movement tracking All of the above
2. What is market segmentation? Dividing the entire market into groups of consumers
3. Which of the following does not cover marketing data: Customer
4. Demographics, trends, buying habits, competition, and industry environments are the part of:
Marketing Data
5. What are the four positioning statements: Target market, category, brand promise, the reason
to believe
6. Psychographic segmentation narrows segments of the market by Act and thinking of customer
7. Which is the proper sequence of the marketing research process: Identify the Problem -
Develop the Research Plan - Conduct Research - Analyze Data and Report Findings - Take
Action
8. Geographic segmentation narrows the market by. Location
9. The likert scale comes under. Quantitative research
10. Perceptual map is a tool for visualizing. Competitive landscape and spotting positioning
opportunities
11. Gathering of information in a structured way in order to answer marketing research
questions. Data Collection
12. Creating points of difference in the mind of the consumer that allow a company to stand apart
from its competitors. Without differentiation, a company's product or service is just like
everyone else, which can mean a slow demise in the marketplace. Differentiation
13. When an interviewer asks a question based on a scale "from one to five," this is known as a
Likert scale.Likert Scale
14. Dividing of the entire available market into groups of consumers with similar characteristics.
Market Segmentation
