MNM3702 ASSIGNMENT 2 SEMESTER 1 2025. Introduction In today’s competitive beauty and grooming industry, businesses must align their services with customer expectations and market demands to remain relevant and profitable. The Grand Barbershop and Nailbar

THE BMZ ACADEMY




THE BMZ ACADEMY




@061 262 1185/068 053 8213




BMZ ACADEMY 061 262 1185/068 053 8213

, THE BMZ ACADEMY




Table of Contents
Introduction ................................................................................................................ 3


Question 1 [12] ........................................................................................................... 3


QUESTION 2 [8] ........................................................................................................ 9


QUESTION 3 ........................................................................................................... 14


QUESTION 4 [8] ...................................................................................................... 19


Conclusion ............................................................................................................... 25


References ............................................................................................................... 26




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, THE BMZ ACADEMY

Introduction

In today’s competitive beauty and grooming industry, businesses must align their
services with customer expectations and market demands to remain relevant and
profitable. The Grand Barbershop and Nailbar, located in Mamelodi East, Gauteng,
South Africa, operates in a dynamic township market where style trends, affordability,
and quality customer service determine customer loyalty. This paper presents a
comprehensive market research strategy aimed at enhancing The Grand Barbershop
and Nailbar’s customer base, improving service quality, and identifying new business
opportunities. The research is grounded in a combination of secondary data and
primary research techniques including qualitative and quantitative methods. A detailed
questionnaire is designed to gather insights, and appropriate sampling and data
collection approaches are outlined.

Question 1 [12]

Identify two types of secondary data sources that The Grand Barbershop and Nailbar
could use to understand the market trends in Mamelodi East (4 marks). Describe the
type of data that can be found in the sources (4 marks) and discuss two advantages
and two limitations of these sources (4 marks).

Secondary data is essential for understanding industry trends, customer behavior, and

competitor strategies. The following are credible secondary data sources relevant to

this research:


1.1. Government Reports and Statistics

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