Contemporary Advertising Exam 1 Questions and Answers Already Passed Latest 2025
mass, nonpersonal - Answers In traditional advertising, the message is conveyed through different kinds
of ________ media using mostly ________ messages.
The Industrial Revolution - Answers Which of the following is most closely associated with the
introduction of mass production and a new emphasis on wider distribution of products?
Is usually personal in nature - Answers Which of the following is NOT part of the modern definition of
advertising?
Public Relations - Answers The promotional tool of publicity is also known as ________ .
Marketing Communications (marcom) - Answers ________ refers to all forms of communication about a
brand that appear in a variety of media.
When supply exceeds demand - Answers In which scenario is advertising most likely to thrive in a
society?
It serves an educational function - Answers Which of the following is considered a societal role of
advertising?
Brand Names - Answers During the Early Age of Agencies, Baker's Chocolate and Ivory Soap were two of
the first products to use ________ .
The Advertiser - Answers Which key player makes the final decision about the target audience and the
size of the advertising budget, in addition to approving the advertising plan?
In-House Agency - Answers When using which type of advertising agency does an agency produce its
own advertising?
Supplier - Answers Bolls and Associates is an advertising agency that will develop a client's advertising
campaign from strategy through execution and media exposure. However, Bolls and Associates does not
actually produce the television commercials or shoot the photography for print ads; rather, the agency
hires outside experts for those elements. Which "key player" is Bolls and Associates using to produce the
ads for their client?
Account Services - Answers In an advertising agency, which functional area acts as a liaison between the
advertiser and the agency?
Societal Role - Answers Some critics claim that advertising has a strong impact on how young women
view themselves, often resulting in negative self-images. Some critics have even claimed that advertising
is a major cause of eating disorders for young women because ads targeted to this demographic use
unreasonably thin models. Which of the four functions of advertising does this best illustrate?
Targeting - Answers Which of the following is the idea that messages should be directed at particular
groups of prospective buyers?
mass, nonpersonal - Answers In traditional advertising, the message is conveyed through different kinds
of ________ media using mostly ________ messages.
The Industrial Revolution - Answers Which of the following is most closely associated with the
introduction of mass production and a new emphasis on wider distribution of products?
Is usually personal in nature - Answers Which of the following is NOT part of the modern definition of
advertising?
Public Relations - Answers The promotional tool of publicity is also known as ________ .
Marketing Communications (marcom) - Answers ________ refers to all forms of communication about a
brand that appear in a variety of media.
When supply exceeds demand - Answers In which scenario is advertising most likely to thrive in a
society?
It serves an educational function - Answers Which of the following is considered a societal role of
advertising?
Brand Names - Answers During the Early Age of Agencies, Baker's Chocolate and Ivory Soap were two of
the first products to use ________ .
The Advertiser - Answers Which key player makes the final decision about the target audience and the
size of the advertising budget, in addition to approving the advertising plan?
In-House Agency - Answers When using which type of advertising agency does an agency produce its
own advertising?
Supplier - Answers Bolls and Associates is an advertising agency that will develop a client's advertising
campaign from strategy through execution and media exposure. However, Bolls and Associates does not
actually produce the television commercials or shoot the photography for print ads; rather, the agency
hires outside experts for those elements. Which "key player" is Bolls and Associates using to produce the
ads for their client?
Account Services - Answers In an advertising agency, which functional area acts as a liaison between the
advertiser and the agency?
Societal Role - Answers Some critics claim that advertising has a strong impact on how young women
view themselves, often resulting in negative self-images. Some critics have even claimed that advertising
is a major cause of eating disorders for young women because ads targeted to this demographic use
unreasonably thin models. Which of the four functions of advertising does this best illustrate?
Targeting - Answers Which of the following is the idea that messages should be directed at particular
groups of prospective buyers?
