Business Communication: Polishing Your
Professional Presence, 4th edition
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Author (s): Barbara Shwom, Lisa Gueldenzoph Snyder
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This all-inclusive test bank is ideal for creating quizzes, enhancing exam preparation, and mastering critical business communication skills—especially etiquette, persuasive messaging, digital workplace literacy, and personal branding.Test Bank for Business Communication: Polishing Your Professional Presence, 4th Edition by Barbara Shwom and Lisa Gueldenzoph Snyder provides complete, chapter-by-chapter exam questions and answers aligned with the official Table of Contents: Part I – Understanding the Foundations of Business Communication (Chapter 1 Developing Your Professional Presence; Chapter 2 Working with Others: Interpersonal, Intercultural, and Team Communication; Chapter 3 Managing the Communication Process: Analyzing, Composing, Evaluating); Part II – Delivering Effective Messages (Chapter 4 Communicating Routine Messages and Building Goodwill; Chapter 5 Communicating Persuasive Messages; Chapter 6 Communicating Bad News; Chapter 7 Using Social Media in Business); Part III – Researching, Proposing, Reporting, and Presenting (Chapter 8 Finding and Evaluating Business Information; Chapter 9 Preparing Persuasive Business Proposals; Chapter 10 Preparing Business Reports; Chapter 11 Preparing and Delivering Business Presentations); Part IV – Persuading an Employer to Hire You (Chapter 12 Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews); plus appendices covering Formats for Business Documents, Documentation and Reference Styles, Grammar, Punctuation, Mechanics, and Conventions, Answer Key to Grammar Exercises, and Proofreader’s Marks
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