Solution manual/ Instructors Manual
Introduction to Business (BUSN)
12th edition by Kelly and Williams
1
website,iiniwholeioriinipart.
,INSTRUCTOR MANUAL i
BUSNi(12thiedition)ibyiMarcellaiKelly;iChuckiWilliams
Chapteri1i-20
Chapteri1
Table of Contents
i i
PurposeiandiPerspectiveiofitheiChapter ........................................................................................2
CengageiSupplements .................................................................................................................2
ChapteriObjectives ......................................................................................................................2
CompleteiListiofiChapteriActivitiesiandiAssessments.....................................................................2
KeyiTerms ....................................................................................................................................3
What'siNewiiniThisiChapter ...........................................................................................................4
ChapteriOutline ...........................................................................................................................5
DiscussioniQuestions ................................................................................................................ 12
AdditionaliActivitiesiandiAssignments ......................................................................................... 12
AdditionaliResources ................................................................................................................. 15
CengageiVideoiResources ....................................................................................................... 15
Appendix ................................................................................................................................... 15
GenericiRubrics ...................................................................................................................... 15
StandardiWritingiRubric .......................................................................................................... 15
StandardiDiscussioniRubric .................................................................................................... 16
2
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,Purpose and Perspective of the Chapter
i i i i i
Businessitodayiisicomplex,iglobal,iandifasterimovingithanieveribefore.iThisichapteriintroducesitheir
oleiofibusinessiinitheieconomyiandihowiweigotitoiwhereiweiare.iItialsoilistsitheicoreifactorsiofiprodu
ctionianditheikeyidimensionsiofitoday‘sibusinessienvironment.iThroughoutitheibook,iweiwillilookimo
reicloselyiatitheiimpactiofichangeiinieveryifacetiofibusinessifromimanagementitoimarketingitoimone
y,itheiinterrelatednessiofitheseifactors,iandihowibusinessirelatesitoiyou.
Cengage Supplements i
Theifollowingiproduct-
levelisupplementsiprovideiadditionaliinformationithatimayihelpiyouiinipreparingiyouricourse.iThe
yiareiavailableiinitheiInstructoriResourceiCenter.
• TransitioniGuidei(providesiinformationiaboutiwhat‘sinewifromieditionitoiedition)
• Educator‘siGuidei(describesiassetsiinitheiplatformiwithiaidetailedibreakdowniofiacti
vitiesibyichapteriwithiseatitime)
• PowerPointi(providesitext-basedilecturesiandipresentations)
• TestiBanki(containsiassessmentiquestionsiandiproblems)
• GuideitoiTeachingiOnlinei(providesiinformationiaboutitheikeyiassetsiwithinitheiproductiandih
owitoiimplement/facilitateiuseiofitheiassetsiinisynchronousiandiasynchronousiteachingienv
ironments)
• AcceleratediCourseiSyllabusi(providesiguidanceionitheirecommendedideliveryioficourseima
terialsigiveniai5-week,i8-week,i12-week,iandi16-weekicourse)
• MindTapiUseriGuidei(providesiinformationionihowitoinavigateiandiuseiMindTap)
Chapter Objectivesi
Theifollowingiobjectivesiareiaddressediinithisichapter:
1-1iDiscussitheiroleiofibusinessiinitheieconomyi1-
2iExplainitheievolutioniofimodernibusiness
1-3 Discussitheiroleiofinonprofitiorganizationsiinitheieconomy
1-4 Outlineitheicoreifactorsiofiproductioniandihowitheyiaffectitheieconomyi1-
5iDescribeitoday‘sibusinessienvironmentiandieachikeyidimension
1-6 Explainihowicurrentibusinessitrendsimightiaffectiyouricareerichoices
Complete List of Chapter Activities and Assessments
i i i i i i
ForiadditionaliguidanceireferitoitheiGuideitoiTeachingiOnline.
ChapteriObjective PPTislide Activity/Assessment Duration
2 Icebreaker 5–10imin.
3
website,iiniwholeioriinipart.
, 1-1 8 DiscussioniActivity 10imin.
1-2 13 GroupiActivityi1 10imin.
1-3 17 WritteniReflectioniActivity 15–20imin.
1-4 20 PollingiActivity 5imin.
1-5 29 GroupiActivityi2 15–20imin.
1-6 33 BreakoutiActivity 15–20imin.
1-1–1-6 35 Self-Assessment 10–15imin.
WhyiDoesiChangeiMatteritoiM
e?i(Chapteri01iBusiness
1-1–1-6 N/A 5imin.
Now:iChangeiIsitheiOnlyiC
onstant)
LearniIti1-1iandi1-
2:iBusinessiNow:iMovingiatiBre
1-1,i1-2 N/A akneckiSpeediandiTheiHistoryi 10imin.
ofiBusiness:iPuttingiIt
AlliiniContext
LearniIti1-3iandi1-
4:iNonprofitsianditheiEconom
1-3,i1-4 N/A y:iTheiBusinessiofiDoingiGood 5imin.
andiFactorsiofiProduction:iT
heiBasiciBuildingiBlocks
LearniIti1-5iandi1-
6:iTheiBusinessiEnvironment:iTh
1-5,i1-6 N/A eiContextiforiSuccessiand 10imin.
BusinessiandiYou:iMakingiItiP
ersonal
Assignment:iChapteri01iBusin
1-1–1-6 N/A essiNow:iChangeiIsitheiOnlyiC 25imin.
onstant
CaseiActivity:iChapteri01iBusi
1-1–1-6 N/A nessiNow:iChangeiIsitheiOnlyi 15imin.
Constant
[returnitoitop]
Key Terms
i
Businessienvironment:iTheisettingiiniwhichibusinessioperates.iTheifiveikeyicomponentsiareiecono
micienvironment,icompetitiveienvironment,itechnologicalienvironment,isocialienvironment,iandiglo
balienvironment.
Businessitechnology:iAnyitools—
especiallyicomputers,itelecommunications,iandiotheridigitaliproducts—
thatibusinessesicaniuseitoibecomeimoreiefficientiandieffective.
Business:iAnyiorganizationioriactivityithatiprovidesigoodsiandiservicesiinianieffortitoiearniaiprofit.
4
website,iiniwholeioriinipart.
Introduction to Business (BUSN)
12th edition by Kelly and Williams
1
website,iiniwholeioriinipart.
,INSTRUCTOR MANUAL i
BUSNi(12thiedition)ibyiMarcellaiKelly;iChuckiWilliams
Chapteri1i-20
Chapteri1
Table of Contents
i i
PurposeiandiPerspectiveiofitheiChapter ........................................................................................2
CengageiSupplements .................................................................................................................2
ChapteriObjectives ......................................................................................................................2
CompleteiListiofiChapteriActivitiesiandiAssessments.....................................................................2
KeyiTerms ....................................................................................................................................3
What'siNewiiniThisiChapter ...........................................................................................................4
ChapteriOutline ...........................................................................................................................5
DiscussioniQuestions ................................................................................................................ 12
AdditionaliActivitiesiandiAssignments ......................................................................................... 12
AdditionaliResources ................................................................................................................. 15
CengageiVideoiResources ....................................................................................................... 15
Appendix ................................................................................................................................... 15
GenericiRubrics ...................................................................................................................... 15
StandardiWritingiRubric .......................................................................................................... 15
StandardiDiscussioniRubric .................................................................................................... 16
2
website,iiniwholeioriinipart.
,Purpose and Perspective of the Chapter
i i i i i
Businessitodayiisicomplex,iglobal,iandifasterimovingithanieveribefore.iThisichapteriintroducesitheir
oleiofibusinessiinitheieconomyiandihowiweigotitoiwhereiweiare.iItialsoilistsitheicoreifactorsiofiprodu
ctionianditheikeyidimensionsiofitoday‘sibusinessienvironment.iThroughoutitheibook,iweiwillilookimo
reicloselyiatitheiimpactiofichangeiinieveryifacetiofibusinessifromimanagementitoimarketingitoimone
y,itheiinterrelatednessiofitheseifactors,iandihowibusinessirelatesitoiyou.
Cengage Supplements i
Theifollowingiproduct-
levelisupplementsiprovideiadditionaliinformationithatimayihelpiyouiinipreparingiyouricourse.iThe
yiareiavailableiinitheiInstructoriResourceiCenter.
• TransitioniGuidei(providesiinformationiaboutiwhat‘sinewifromieditionitoiedition)
• Educator‘siGuidei(describesiassetsiinitheiplatformiwithiaidetailedibreakdowniofiacti
vitiesibyichapteriwithiseatitime)
• PowerPointi(providesitext-basedilecturesiandipresentations)
• TestiBanki(containsiassessmentiquestionsiandiproblems)
• GuideitoiTeachingiOnlinei(providesiinformationiaboutitheikeyiassetsiwithinitheiproductiandih
owitoiimplement/facilitateiuseiofitheiassetsiinisynchronousiandiasynchronousiteachingienv
ironments)
• AcceleratediCourseiSyllabusi(providesiguidanceionitheirecommendedideliveryioficourseima
terialsigiveniai5-week,i8-week,i12-week,iandi16-weekicourse)
• MindTapiUseriGuidei(providesiinformationionihowitoinavigateiandiuseiMindTap)
Chapter Objectivesi
Theifollowingiobjectivesiareiaddressediinithisichapter:
1-1iDiscussitheiroleiofibusinessiinitheieconomyi1-
2iExplainitheievolutioniofimodernibusiness
1-3 Discussitheiroleiofinonprofitiorganizationsiinitheieconomy
1-4 Outlineitheicoreifactorsiofiproductioniandihowitheyiaffectitheieconomyi1-
5iDescribeitoday‘sibusinessienvironmentiandieachikeyidimension
1-6 Explainihowicurrentibusinessitrendsimightiaffectiyouricareerichoices
Complete List of Chapter Activities and Assessments
i i i i i i
ForiadditionaliguidanceireferitoitheiGuideitoiTeachingiOnline.
ChapteriObjective PPTislide Activity/Assessment Duration
2 Icebreaker 5–10imin.
3
website,iiniwholeioriinipart.
, 1-1 8 DiscussioniActivity 10imin.
1-2 13 GroupiActivityi1 10imin.
1-3 17 WritteniReflectioniActivity 15–20imin.
1-4 20 PollingiActivity 5imin.
1-5 29 GroupiActivityi2 15–20imin.
1-6 33 BreakoutiActivity 15–20imin.
1-1–1-6 35 Self-Assessment 10–15imin.
WhyiDoesiChangeiMatteritoiM
e?i(Chapteri01iBusiness
1-1–1-6 N/A 5imin.
Now:iChangeiIsitheiOnlyiC
onstant)
LearniIti1-1iandi1-
2:iBusinessiNow:iMovingiatiBre
1-1,i1-2 N/A akneckiSpeediandiTheiHistoryi 10imin.
ofiBusiness:iPuttingiIt
AlliiniContext
LearniIti1-3iandi1-
4:iNonprofitsianditheiEconom
1-3,i1-4 N/A y:iTheiBusinessiofiDoingiGood 5imin.
andiFactorsiofiProduction:iT
heiBasiciBuildingiBlocks
LearniIti1-5iandi1-
6:iTheiBusinessiEnvironment:iTh
1-5,i1-6 N/A eiContextiforiSuccessiand 10imin.
BusinessiandiYou:iMakingiItiP
ersonal
Assignment:iChapteri01iBusin
1-1–1-6 N/A essiNow:iChangeiIsitheiOnlyiC 25imin.
onstant
CaseiActivity:iChapteri01iBusi
1-1–1-6 N/A nessiNow:iChangeiIsitheiOnlyi 15imin.
Constant
[returnitoitop]
Key Terms
i
Businessienvironment:iTheisettingiiniwhichibusinessioperates.iTheifiveikeyicomponentsiareiecono
micienvironment,icompetitiveienvironment,itechnologicalienvironment,isocialienvironment,iandiglo
balienvironment.
Businessitechnology:iAnyitools—
especiallyicomputers,itelecommunications,iandiotheridigitaliproducts—
thatibusinessesicaniuseitoibecomeimoreiefficientiandieffective.
Business:iAnyiorganizationioriactivityithatiprovidesigoodsiandiservicesiinianieffortitoiearniaiprofit.
4
website,iiniwholeioriinipart.
