Maurer 1
Christopher Maurer
Dr. Amy L. Trogan
ENC1102
7 February 2022
The Power of Keloptic
Vision is one of the most important things in the human body, they require you to see.
Your eyes let you interpret many things; they are the key to everything. The Keloptic knows that
and wants to make sure you have the best glasses to help you see everything not just ads, they
created an ad that targeted people who need glasses and people who wanted a clearer picture.
Keloptic uses a portrait of Van Gogh's post-impressionist self-portrait, the portrait well known
for its blurry color scheme which makes no clear distinction between hues and tones. Putting the
glasses in front of the painting to reveal Van Gogh’s face, indicating the power of their product.
The key purpose of this advertisement is to inform people that Keloptic is the only
product that can help them see better, it is bad enough that eyeglass wearers must look at blurry
things so to stop this Keloptic gives their customers a better pair of eyeglasses that can even see
blurry version of a blurry Van Gogh painting. The Vision Council projected that there are 194.1
million vision correction users in the U.S. The desires that one may see are the world, to see the
Christopher Maurer
Dr. Amy L. Trogan
ENC1102
7 February 2022
The Power of Keloptic
Vision is one of the most important things in the human body, they require you to see.
Your eyes let you interpret many things; they are the key to everything. The Keloptic knows that
and wants to make sure you have the best glasses to help you see everything not just ads, they
created an ad that targeted people who need glasses and people who wanted a clearer picture.
Keloptic uses a portrait of Van Gogh's post-impressionist self-portrait, the portrait well known
for its blurry color scheme which makes no clear distinction between hues and tones. Putting the
glasses in front of the painting to reveal Van Gogh’s face, indicating the power of their product.
The key purpose of this advertisement is to inform people that Keloptic is the only
product that can help them see better, it is bad enough that eyeglass wearers must look at blurry
things so to stop this Keloptic gives their customers a better pair of eyeglasses that can even see
blurry version of a blurry Van Gogh painting. The Vision Council projected that there are 194.1
million vision correction users in the U.S. The desires that one may see are the world, to see the
