7MK032
Strategic Marketing Management
,Table of Contents
Executive summary..........................................................................................................................3
Introduction......................................................................................................................................4
Nissan's Yokohama facility produced the first Datsun, a descendant of the Dat Automobile, a
tiny, boxy passenger car, in April 1935. The headquarters of the corporation are in Tokyo,
Japan. The company makes and sells passenger automobiles, as well as parts for them, as well
as larger vehicles and equipment like trucks, vans, planes, buses, components, industrial gear,
and maritime equipment. The following countries are served: Japan, Canada, the United
States, Mexico, South Africa, Australia, New Zealand, the Middle East, and Asia. Nissan's
one-of-a-kind strategy is to grow and expand its market share in order to be more successful in
the future, not just in the domestic market but globally as well..................................................4
2.1 Mission and Vision of the Company.....................................................................................4
Situational analysis..........................................................................................................................5
STP Process.....................................................................................................................................9
1.1 Segmentation..........................................................................................................................9
4.2 Targeting..............................................................................................................................11
4.3 Positioning...........................................................................................................................13
Marketing mix................................................................................................................................14
Budget............................................................................................................................................18
Control measures and evaluation...................................................................................................19
List of Reference............................................................................................................................19
, Executive summary
This report has been developed for the purpose of developing a strategic marketing plan for the
Nissan electric vehicles. Therefore, this report provides a brief introduction to the Nissan
company including its vision and mission. Also, further, it has been conducted a situation
analysis while identifying micro and macro issues related to Nissan and existing customers and
the competitors. Further, it has included the STP process related to the introduction of electric
vehicles and the marketing mix with 7Ps. Finally, the budget to implement the marketing plan
and control measures and evaluations has been recognized.
Strategic Marketing Management
,Table of Contents
Executive summary..........................................................................................................................3
Introduction......................................................................................................................................4
Nissan's Yokohama facility produced the first Datsun, a descendant of the Dat Automobile, a
tiny, boxy passenger car, in April 1935. The headquarters of the corporation are in Tokyo,
Japan. The company makes and sells passenger automobiles, as well as parts for them, as well
as larger vehicles and equipment like trucks, vans, planes, buses, components, industrial gear,
and maritime equipment. The following countries are served: Japan, Canada, the United
States, Mexico, South Africa, Australia, New Zealand, the Middle East, and Asia. Nissan's
one-of-a-kind strategy is to grow and expand its market share in order to be more successful in
the future, not just in the domestic market but globally as well..................................................4
2.1 Mission and Vision of the Company.....................................................................................4
Situational analysis..........................................................................................................................5
STP Process.....................................................................................................................................9
1.1 Segmentation..........................................................................................................................9
4.2 Targeting..............................................................................................................................11
4.3 Positioning...........................................................................................................................13
Marketing mix................................................................................................................................14
Budget............................................................................................................................................18
Control measures and evaluation...................................................................................................19
List of Reference............................................................................................................................19
, Executive summary
This report has been developed for the purpose of developing a strategic marketing plan for the
Nissan electric vehicles. Therefore, this report provides a brief introduction to the Nissan
company including its vision and mission. Also, further, it has been conducted a situation
analysis while identifying micro and macro issues related to Nissan and existing customers and
the competitors. Further, it has included the STP process related to the introduction of electric
vehicles and the marketing mix with 7Ps. Finally, the budget to implement the marketing plan
and control measures and evaluations has been recognized.
