Cam Exam 2 Questions & Answers 2024/2025

Cam Exam 2 Questions & Answers 2024/2025 What does SWOT stand for? - ANSWERSstrengths, weaknesses, opportunities, threats What type of promotion includes staff and resident involvement? - ANSWERSInternal Marketing What type of promotion is used to create a positive image of the product? - ANSWERSAdvertising & public relations What method can be used to manage occupancy? - ANSWERSoccupancy trend, lease expirations, turnover ratio What is the name of the system that uses data and market forecasting tools to derive the best price for individual apartment units based on current and forecasted market conditions? - ANSWERSRevenue Management System What is the goal of balancing rental rates and vacancies? - ANSWERSto maximize income What is true regarding the best strategy for lease expiration dates? - ANSWERSlease expirations should be staggered to occur at different times Which of the following Promotional Objectives could be met if the ad provides enough information about the community? - ANSWERSInterest What type of promotion uses mass media? - ANSWERSAdvertising Which of the following is NOT THE TOP REASON for a resident to move out of an apartment community, but is still ONE OF THE MAJOR REASONS? - ANSWERSEviction/Skip