Capsim Exam/39 Questions
with Answers
What customer segment(s) does your company sell your product to? - -Low
tech and high tech
-Two expectations customers have that are part of the Customer Buying
Criteria - -Positioning and price
-Two of the scoring methods you are measured on in the simulation - -Sales
and contribution margin
-What decisions are made in the R&D department? - -Performance, size,
and reliability
-What does promo budget determine? - -Customer Awareness, and your
Sales Budget determines Customer Accessibility
-When a product's positioning (Performance/Size) is updated, what happens
to the product's age? - -It cuts in half
-What is Contribution Margin defined as in the simulation? - -Sales - Variable
Costs
-What decisions are made in the marketing department? - -Price, forecast,
and sales budget
-Before you schedule a production order, you should... - -consider your left
over inventory from last year
-After your company purchases capacity, how much time does it take to be
able to use the added capacity? - -1 year
-You can produce ________ your capacity by running a full ________ - -Twice ;
second shift
-What department decisions are key to executing your plan? - -R&D
-What is reliability? - -How long the product will last. The more reliable, the
more it costs to produce
-What is age? - -How old customers perceive your product to be
with Answers
What customer segment(s) does your company sell your product to? - -Low
tech and high tech
-Two expectations customers have that are part of the Customer Buying
Criteria - -Positioning and price
-Two of the scoring methods you are measured on in the simulation - -Sales
and contribution margin
-What decisions are made in the R&D department? - -Performance, size,
and reliability
-What does promo budget determine? - -Customer Awareness, and your
Sales Budget determines Customer Accessibility
-When a product's positioning (Performance/Size) is updated, what happens
to the product's age? - -It cuts in half
-What is Contribution Margin defined as in the simulation? - -Sales - Variable
Costs
-What decisions are made in the marketing department? - -Price, forecast,
and sales budget
-Before you schedule a production order, you should... - -consider your left
over inventory from last year
-After your company purchases capacity, how much time does it take to be
able to use the added capacity? - -1 year
-You can produce ________ your capacity by running a full ________ - -Twice ;
second shift
-What department decisions are key to executing your plan? - -R&D
-What is reliability? - -How long the product will last. The more reliable, the
more it costs to produce
-What is age? - -How old customers perceive your product to be
