Hubspot Content Marketing Exam Questions And Answers

Hubspot Content Marketing Exam Questions And Answers What's the goal of business storytelling? - ANS to create alignment between your business, customers, and prospects value & mission What isn't a business story? - ANS not your history should be unique and have emotion What is the Golden Circle? - ANS why-> how -> what Why is the Golden Circle important to storytelling? - ANS people don't buy what you do they buy why you do it the why connects to feelings What are the foundational storytelling elements? - ANS characters, conflict, resolution How do you determine characters within a story? - ANS introduce the people involved (reader) or buyer persona buy persona= the semi-fictional representation of your ideal customer What is first, second, and third point of view? - ANS first: me, I, we second: you third: he, she, they, it Why should your content be clear and concise? - ANS if it is too confusing or too long people won't read it or buy in How can you define the conflict in a story? - ANS is the lesson in how the character transforms through the challenge problems, needs, or stages of the buyer's journey How can you tell if there's a resolution to a story? - ANS should wrap it up and call audience to action Why is it important to have a clear and repeatable process? - ANS -so your whole team can do it and keep track of everything Why is it important to have an organized process? - ANS -to make sure you're hitting every stage of the buyer persona Why should your content process be agile? - ANS have to remain flexible because campaigns can change How do you conceptualize content? - ANS -do research -write down FAQ or industry info create content for each stage: awareness, consideration, decisions Why do you need timelines for content creation? - ANS -agility for changes in campaign timeline -organize it by buyer's journey - need to make a list of all the things you need to fulfill company initiatives then need to organize them to stay on track What is a content creation workflow? - ANS the sequence of steps a piece of content moves through during the creation and publication process (review dates, responsibilities, editing, publishing) How should you review and edit your content? - ANS -need to review so you can make sure it is well-written with no mistakes and aligns with your brand 1. set clear expectations 2. define roles in the review process 3. determine a timeline 4. use a style guide 5. track edits! 6. manage progress 7. optimize for SEO How often should you update a content promotion process? - ANS -add tracking link -analyze and make adjustments when necessary What is a blink test? - ANS -looking at a landing page at a quick glance -the visitor should be able to understand the nature of the offer and why it is valuable to them What is a CMS? Why do you need one? - ANS content marketing system -creating and editing content -organization What are examples of analytics platforms? - ANS google and hubspot Why does a long-term content plan need to be organized? - ANS constantly balancing many projects and can factor in other events the more consistent the more likely to have a successful ROI the more content the more presence you have What are SMART goals? Why do you need to set them? - ANS S- specific M- measured A- achievable R- relevant T- time bound ex: add 50,000 new followers across our social media platforms by end of 2021. Why do you need a content audit? How do you organize a content audit? - ANS goal: identify all assets your business uses to attract and engage audience. should allow you identify gaps and resources you already have 1. content title 2. buyer's journey stage 3. lifecycle stage 4. content format 5. targeted buyer persona 6. topic 7. other info that provides value/context Why is it important to know upcoming event-based initiatives? - ANS so you can create time management plans for it and align your content 1. upcoming monthly priorities 2. initiate overview 3. theme 4. determine buyer persona perspective 5. inbound marketing campaign that ties everything together What's a buyer persona profile include? - ANS your ideal customer background, demographic, goals, challenges,, personality/identifiers What is a content compass? How is it used? - ANS a unifying document that organizes the direction of your content ex: excel sheet, done in real time, What is influencer marketing? How can influencer marketing impact your SEO? - ANS -utilizing relationship with an influencer (mentions, contributor quotes, guest blogging, interviews -having a link that ties back to your stuff and increases traffic, people that are invested in piece then help promote, more people involved= larger audience Why should you have a process for generating content ideas? - ANS -can help you think of ideas that are not easily apparent