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CE9 Week 4- Case Phillips

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CE9 week 4 case phillips wordt hier uitgewerkt. Jaar 4 commerciële economie-digital marketing. Onderdeel van T1 deeltoets als voorwaarde voor de eindtoets. Ondwerpen die aanbod komen zijn onder andere treacy en wiersema, maatschappelijk verantwoord ondernemen, balanced scoreboard en de missie en visie.

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Institution
Hogeschool Van Amsterdam (HvA)
Course
CE9

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Strategische Marketing Planning

Philips
Casus week 4 CE9




Anniek Bond
Kevin Sier
Kelly Schilder
Lynn Buitendam

7 december 2023


CE4D1
M. Roeland


Hogeschool van Amsterdam

, INHOUDSOPGAVE


Vraag 1)....................................................................................................................................3
Vraag 1A)................................................................................................................................. 3
Vraag 1B)................................................................................................................................. 3
Vraag 2)....................................................................................................................................3
Vraag 2A)................................................................................................................................. 3
Vraag 2B)................................................................................................................................. 3
Vraag 3)....................................................................................................................................4
Vraag 4)....................................................................................................................................4
Vraag 5A)................................................................................................................................. 4
Vraag 5B)................................................................................................................................. 4
Vraag 6)....................................................................................................................................5
Vraag 6A)................................................................................................................................. 5
Vraag 6B)................................................................................................................................. 5
Vraag 7)....................................................................................................................................6
Vraag 8)....................................................................................................................................6
Vraag 9)....................................................................................................................................7
Vraag 10)..................................................................................................................................7




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Karel Jan Alsem Strategische marketingplanning
  • mei 2017
  • 9789001877477
  • 7

Written for

Institution
Hogeschool van Amsterdam (HvA)
Study
Commerciële Economie: Digital Marketing
Course
CE9
All documents for this subject (7)

Document information

Uploaded on
December 20, 2023
Number of pages
8
Written in
2023/2024
Type
CASE
Professor(s)
Menno roeland
Grade
7-8

Subjects

  • ce9
  • week 4
  • phillips case
  • marketing
  • karel jan alsem
  • digital marketing
  • commerciele economie
  • jaar 4
  • missie
  • visie
  • marketingfunctie
  • mvo
  • treacy en wiersema
  • balanced scoreboard
  • strategische marketingplanning

More courses for Hogeschool van Amsterdam (HvA) > Commerciële Economie: Digital Marketing

  • Ce10: market insights management
  • Scriptie commerciele economie voorbeeld
  • Ce9 casus
  • Consumentengedrag
  • Project 9 marketingconsultant
  • Project 9 marketingconsultant
  • Algemene economie
  • Ce 4: interne bedrijfsanalyse/ bedrijfseconomie
  • Ce10 market insights
  • Ce8 international marketing strategy
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