Starbucks Coffee Academy
When was Starbucks founded, and by who? - correct answer1971, Storefront in Pike Place Market
Zev Siegl, Jerry Baldwin, & Gordon Bowker
Where did Starbucks get its name? - correct answerThe name was inspired by Moby Dick, which evoked
the seafaring tradition of early coffee traders
Why is the Starbucks logo a siren? - correct answerThe Siren is symbolic of coffee being shipped across
seas, with the tantalizing aroma and taste of Starbucks coffee alluring customers like sailors to the sea.
What did the first Starbucks offer? - correct answerStarbucks originally offered exclusively whole bean
coffee. Starbucks did not initially brew by the cup
How did Howard Schultz fix Starbucks? - correct answer1982- Marketing Manager
Schultz offered the "third place" approach, modeled after Italian coffee shops to promote conversation
and community.
In 1984, created the first Italian style espresso bar, introducting the cafe latte to America.
Pike Place Market - correct answerFirst Starbucks store
What kind of coffee bean does Starbucks use? - correct answer100% Arabica
Coffee Trees - correct answerCoffee beans are the seeds of the fruit (coffee cherries) produced by the
tree.
Each tree grows 5/6lbs of cherries per year
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The Coffee Belt - correct answerFalls between the Tropic of Cancer and Capricorn
Three main growing regions:
Latin America
Africa
Asia/Pacific
Latin America - correct answerFlavors of nuts, cocoa, and soft spice
Africa - correct answerFlavors of citrus, berry, and spice with floral aromas
Asia/Pacific - correct answerFull-bodied and syrupy smooth with herbal, earthy flavors
Which region does Starbucks buy most of its coffee from? - correct answerLatin America, due to
consistent taste and quality
Area rich with Volcanic soils
What are some coffee growing countries in Latin America? - correct answerBrazil, Mexico, Guatemala,
Costa Rica, Puerto Rico, and Colombia
Where is the birthplace of coffee? - correct answerEthiopia
Where are coffee beans grown in Africa? - correct answerEthiopia, KEnya, Rwanda, and Tanzania
Where are coffee beans grown in the Asia/Pacific? - correct answerIndonesia, China, Papua New Guinea,
Vietnam, Thailand, and IndiaPowered by TCPDF (www.tcpdf.org)
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When was Starbucks founded, and by who? - correct answer1971, Storefront in Pike Place Market
Zev Siegl, Jerry Baldwin, & Gordon Bowker
Where did Starbucks get its name? - correct answerThe name was inspired by Moby Dick, which evoked
the seafaring tradition of early coffee traders
Why is the Starbucks logo a siren? - correct answerThe Siren is symbolic of coffee being shipped across
seas, with the tantalizing aroma and taste of Starbucks coffee alluring customers like sailors to the sea.
What did the first Starbucks offer? - correct answerStarbucks originally offered exclusively whole bean
coffee. Starbucks did not initially brew by the cup
How did Howard Schultz fix Starbucks? - correct answer1982- Marketing Manager
Schultz offered the "third place" approach, modeled after Italian coffee shops to promote conversation
and community.
In 1984, created the first Italian style espresso bar, introducting the cafe latte to America.
Pike Place Market - correct answerFirst Starbucks store
What kind of coffee bean does Starbucks use? - correct answer100% Arabica
Coffee Trees - correct answerCoffee beans are the seeds of the fruit (coffee cherries) produced by the
tree.
Each tree grows 5/6lbs of cherries per year
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The Coffee Belt - correct answerFalls between the Tropic of Cancer and Capricorn
Three main growing regions:
Latin America
Africa
Asia/Pacific
Latin America - correct answerFlavors of nuts, cocoa, and soft spice
Africa - correct answerFlavors of citrus, berry, and spice with floral aromas
Asia/Pacific - correct answerFull-bodied and syrupy smooth with herbal, earthy flavors
Which region does Starbucks buy most of its coffee from? - correct answerLatin America, due to
consistent taste and quality
Area rich with Volcanic soils
What are some coffee growing countries in Latin America? - correct answerBrazil, Mexico, Guatemala,
Costa Rica, Puerto Rico, and Colombia
Where is the birthplace of coffee? - correct answerEthiopia
Where are coffee beans grown in Africa? - correct answerEthiopia, KEnya, Rwanda, and Tanzania
Where are coffee beans grown in the Asia/Pacific? - correct answerIndonesia, China, Papua New Guinea,
Vietnam, Thailand, and IndiaPowered by TCPDF (www.tcpdf.org)
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