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Samenvatting Global Marketing 2018

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Gegarandeerd snel het tentamen halen? Hierbij een duidelijke samenvatting (H1 t/m H19) voor het tentamen van Global Marketing, Svend Hollensen (). Inclusief modellen en alle belangrijke onderdelen die volgens de docenten (van de HAN) in het tentamen komen.

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HBO Nederland
Course
Global Marketing









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Svend Hollensen Global Marketing
  • juni 2016
  • 9781292100111
  • 1

Written for

Institution
HBO Nederland
Study
Small Business en Retail Management
Course
Global Marketing
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Document information

Summarized whole book?
Unknown
Uploaded on
April 5, 2017
Number of pages
188
Written in
2016/2017
Type
Summary

Subjects

  • global marketing
  • 4e jaars
  • economie
  • svend hollensen
  • marketing
  • small business en retail management

Content preview

Samenvatting
Global Marketing


SBRM 2016-2017

, Inhoudsopgave
Deel I THE DECISION WHETHER TO INTERNATIONALIZE
Hoodfstuk 1 Global marketing in the firm (GM)
Hoofdstuk 2 Initiation of internalization (GM)
Hoofdstuk 3 Internationalization theories (GS)
Hoofdstuk 4 Development of the firm's international competitiveness (MC)
Deel II DECIDING WHICH MARKETS TO ENTER
Hoofdstuk 5 Global marketing research (RES)
Hoofdstuk 6 The political and economic environment (GS)
Hoofdstuk 7 The socio cultural environment (ICM)
Hoofdstuk 8 The international market selection process (GS)
Deel III MARKET ENTRY STRATEGIES
Hoofdstuk 9 Some approaches to the choice of entry mode (GM)
Hoofdstuk 10 Export modes (LAW)
Hoofdstuk 11 Intermediate entry modes (LAW)
Hoofdstuk 12 Hierarchical modes (LAW)
Hoofdstuk 13 International sourcing decisions and the role of the sub
supplier(GM)
Deel IV DESIGNING THE GLOBAL MARKETING PROGRAMME
Hoofdstuk 14 Product decisions (MC)
Hoofdstuk 15 Pricing decisions and terms of doing business (GM)
Hoofdstuk 16 Distribution decisions (GM)
Hoofdstuk 17 Communication decisions (promotion strategies) (GM)
Deel V IMPLEMENTING AND COORDINATING THE GLOBAL MARKETING
PROGRAMME
Hoofdstuk 18 Cross-cultural sales negotiations (ICM)
Hoofdstuk 19 Organization and control of the global marketing program (GM)

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Thanks for the 5 stars! I made some changes based on the previous feedback and hopefully everyone with this summary can get their exam!

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Ho Lyonelkrolle, how could I have received 5 stars in your eyes? I would like to receive your feedback so that I can make the summary even better for other students!

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Dear Raisa, Thank you for your review. Could you give me feedback on what you missed in the summary to reach 5 stars? I like to hear it so that I can improve it!

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