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WGU D374 Task 3 Presentation

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The Olde Cheese Shop Market Research: D374 Task 3
06/15/2023 Executive Summary
QUALITATIVE
•Friendly staff, but not knowledgeable about cheeses
•Good selection, needs improvement to be great
•Customers desiring other services (drinks, snacks, seating area, utensils)
•Great atmosphere (European vibe)QUANTITATIVE •Visit once or twice a week
•All respondents visit regularly •Respondents spend $30-40 on cheese at each visit •Half of respondents purchase other items as well
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D374
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  • wgu
  • digital marketing
  • masters
  • market research
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