Situational analysis of MUD Jeans1
Situational analysis of MUD Jeans
Bow Valley Collage
, Situational analysis of MUD Jeans2
Table of Contents
Introduction:.....................................................................................................................................3
Summary of the company:...........................................................................................................3
Value proposition:............................................................................................................................3
Company orientation:.......................................................................................................................5
SWOT analysis and summary:.........................................................................................................5
Summary:.....................................................................................................................................7
Target market analysis and positioning:..........................................................................................9
Target market analysis:................................................................................................................9
Competitors and positioning:.....................................................................................................10
Recommendations:.........................................................................................................................11
Conclusions:...................................................................................................................................12
References:.....................................................................................................................................13
Situational analysis of MUD Jeans
Bow Valley Collage
, Situational analysis of MUD Jeans2
Table of Contents
Introduction:.....................................................................................................................................3
Summary of the company:...........................................................................................................3
Value proposition:............................................................................................................................3
Company orientation:.......................................................................................................................5
SWOT analysis and summary:.........................................................................................................5
Summary:.....................................................................................................................................7
Target market analysis and positioning:..........................................................................................9
Target market analysis:................................................................................................................9
Competitors and positioning:.....................................................................................................10
Recommendations:.........................................................................................................................11
Conclusions:...................................................................................................................................12
References:.....................................................................................................................................13
