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Affordability - ✔✔-An important concept in helping people to choose financial products, based on
budgeting and forecasting to help individuals decide what they can afford to spend
Aspirations - ✔✔-Things or experience that people would like to have on the future, for example having
a luxury holiday
Attitudes - ✔✔-People's thoughts and feelings at a given time and place, whether it be about another
person, an event or an issue
Beliefs - ✔✔-Specific and detailed personal convictions about how things are. They can be religious.
Capital - ✔✔-The money or other assets owned by an individual or a business. It refers to he funds
provided by the shareholders, not deposits from customers
Consumer Credit - ✔✔-A term used for borrowing.'Taking credit' or 'buying on credit' refers to
borrowing. However, a credit into a bank account means paying money in.
Credit Card - ✔✔-A card that allows the holder to make face to face purchases as well as online or over
the phone and to withdraw cash from an ATM. The card repays the amount owed to the provider either
in one payment or in instalments. The provider charges interest on cash withdrawals from the time the
withdrawal is made and on purchases after a certain period.
Culture - ✔✔-A society's set of norms about behaviour and attitudes across social groups. It indicates
what society considers to be acceptable and unacceptable
Deposit - ✔✔-A sum of money placed by a customer with a financial services provider