Test Bank for Music Business Handbook and Career Guide 12th Edition

Test Bank for Music Business Handbook and
Career Guide 12th Edition Baskerville

, Chapter 1: Overture
Test Bank
Multiple Choice

1. At the turn of the century, which business emerged as a way to legitimize and
monetize music file downloading?
a. Napster
b. Grokster
c. BuzzAngle
d. iTunes
Ans: D
Cognitive Domain: Knowledge
Answer Location: iTunes Arrives
Difficulty Level: Easy

2. Which is a virtually unregulatable yet broadly accessible platform used to distribute
digitized music files between computers?
a. master tape
b. rack robber
c. P2P file
d. analog catalog
Ans: C
Cognitive Domain: Knowledge
Answer Location: Digital Threat Grows
Difficulty Level: Easy

3. What 20th-century merchandiser allowed music lovers to buy records in a wide
variety of retail environments?
a. indie labels
b. neighborhood record stores
c. rack jobbers
d. vaudeville theaters
Ans: C
Cognitive Domain: Knowledge
Answer Location: Mass Media
Difficulty Level: Medium

4. Who was most successful at generating revenue for themselves from live music
performances?
a. cathedral choirboys of the Middle Ages
b. Wolfgang Amadeus Mozart
c. P. T. Barnum