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BOSTON MATRIX Intro

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BOSTON MATRIX Intro ADM1100

Institution
University Of Ottawa (U Of O )
Course
Introduction to Business and Management (ADM1100)

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Unit 18: New portfolio development
and product portfolio analysis

, The nature of products
• A product is anything that can be exchanged
and is able to satisfy customers’ needs.
• It might be a tangible physical GOOD, or it
might be an intangible, non-physical SERVICE
• There can by PRODUCER or INDUSTRIAL
PRODUCTS and CONSUMER PRODUCTS
• What are the characteristics of a ‘good’
product?
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Institution
University of Ottawa (U of O )
Study
Health Sciences
Course
Introduction to Business and Management (ADM1100)
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Number of pages
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Written in
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