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Institution
PEARSON (PEARSON)
Course
Unit 29 Assignment 2

Content preview

Assignment 2
How relationship marketing is used, and
its effects on a business Unit 29 Relationship
Marketing
Amy Louisa Riley
RIL19005542

, Relationship Marketing Method used by
Amazon
Amazon Subscribe and Save
-Offers up to 15% discount by scheduling repeat deliveries
-No sign up fee, cancellation at any time
-Time saving and convenient, Flexible and easy
-Creates brand loyalty Personalised marketing
- Requirement for users to create a personal acco
making it easier to apply big data analytics.
Amazon global - keep track of orders, future purchases, selling on
- Shipping to over 100 countries ongoing basis to consumers.
- Rapid delivery times
- Excellent distribution centred network
- Creates global brand awareness, positive image,
customer satisfaction
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Study Level
BTEC
Examinator
PEARSON (PEARSON)
Subject
Relationship Marketing
Unit
Unit 29 Assignment 2
All documents for this subject (3)

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Uploaded on
February 16, 2022
Number of pages
9
Written in
2021/2022
Type
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Subjects

  • amazon
  • powerpoint
  • unit29 assignment1
  • business
  • level3
  • btec
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