TEST BANK: E-commerce 2016: Business. Technology. Society., 12e (Laudon) Ch. 2

lOMoARcPSD|8783322




E-commerce 2016: Business. Technology. Society., 12e
(Laudon)
Chapter 2 E-commerce Business Models and Concepts
Test Bank

E-Commerce (Humber College)

,
, lOMoARcPSD|8783322




E-commerce 2016: Business. Technology. Society., 12e (Laudon)
Chapter 2 E-commerce Business Models and Concepts

1) ________ and ________ are typically the most easily identifiable aspects of a company's
business model.
A) Market strategy; market opportunity
B) Value proposition; revenue model
C) Value proposition; competitive environment
D) Revenue model; market strategy
Answer: B
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of e-commerce business models.

2) All of the following are using a subscription revenue model for music except: A)
Spotify.
B) Scribd.
C) Rhapsody.
D) Pandora.
Answer: B
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of e-commerce business models.

3) Which element of the business model addresses what a firm provides that other firms do not
and cannot? A) revenue model
B) competitive advantage
C) market strategy
D) value proposition Answer: D
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of e-commerce business models.

4) Which element of the business model refers to the presence of substitute products in the
market?
A) value proposition
B) competitive environment
C) competitive advantage
D) market strategy Answer: B
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of e-commerce business models.


1

5) Which of the following are Amazon's primary value propositions?
A) personalization and customization
B) selection and convenience
C) reduction of price discovery cost
D) management of product delivery
Downloaded by Klaus Spader ()