CUSTOMER CONTACT (KQO1) (PKQO)
Attempt #3
Status: Passed
1. What uncontrollable marketing element provides user input as to how the company delivers upon its value
proposition?
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ANSWER ANSWER
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback
2. Which set of activities related to creating, communicating, delivering, and exchanging offerings has value for
others?
YOUR CORRECT
ANSWER ANSWER
Marketing
Sales
Distribution
Quality
3. Which controllable element is included in the marketing mix?
YOUR CORRECT
ANSWER ANSWER
Legal
Product
Political
Environmental
4. Which concept refers to the number of product versions in a product line?
YOUR CORRECT
ANSWER ANSWER
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, Depth
Width
Brand
5. What type of vertical marketing system is a franchise?
YOUR CORRECT
ANSWER ANSWER
Conict
Corporate
Contractual
Administered
6. A marketer introduces a tutorial video featuring the company’s new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
YOUR CORRECT
ANSWER ANSWER
Price and place
Product and price
Promotion and place
Product and promotion
7. An online consignment store offers free gifts with purchases within the next 30 days using an attractive and
easy-to-use website.
Which part of the marketing mix is represented by the company’s website?
YOUR CORRECT
ANSWER ANSWER
Price
Product
Promotion
Place
8. An online consignment store offers gently used designer fashions and sends weekly text alerts to customers o
new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
YOUR
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, Price
Product
Promotion
9. A manager is researching an element of the marketing environment that the company cannot control.
Which one of these elements is the manager considering?
YOUR CORRECT
ANSWER ANSWER
Place
Pricing
Promotion
Demographic
10. A manager is writing a marketing plan and reviewing the company’s microenvironment.
Which environmental factor is this manager considering?
YOUR CORRECT
ANSWER ANSWER
Competitive
Demographic
Political-legal
Socio-cultural
11. What is a controllable element of the marketing environment?
YOUR CORRECT
ANSWER ANSWER
Legal
Social
Cultural
Promotion
12. What is an example of a controllable element that inuences marketing decisions?
YOUR CORRECT
ANSWER ANSWER
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