20 27 COMPLET E AC CURATE EXAM RE AL
QU EST IONS AND C ORRE CT DET AI LED
A NS WERS WIT H RAT IO NALES (R E LI ABLE
SO LU TIONS) CURR ENT LY U PDAT ED
VERSION 2026 EDI T IO N
Which of the following holds large quantities of products that are later
sent either to retail location or directly to customers?
ANSWERS: Distribution center
Which of the following is the term for the overall impression gathered
from information that is seen, heard & experienced by customers who
encounter a business, it's products & services ?
ANSWERS: Company Brand
What kinds of things does a manufacturer produce?
ANSWERS: Finished products
, Which of the following would NOT be a factor that affects which
products a retailer chooses to select to offer in a store?
ANSWERS: Employee preferences
What's the term that describes distributing merchandise from the
manufacturer to a retailer's locations?
ANSWERS: Allocation
What's the term for reducing the price of an item in order to encourage
sales?
ANSWERS: Markdown
Which of the following is the term for overall impression gathered from
information that is seen, heard and experienced by customers who
encounter a business, its products & services?
ANSWERS: Company brand
Which of the following best defines quality customer service?
ANSWERS: Delivering a positive, memorable experience that is more than
what the customer expected.
After one negative experience, approximately what percentage of
people say they will never do business with that company again?
ANSWERS: 50%