Marketing and Advertising Basics Actual
EXAM Questions And CORRECT Answers
Marketing - CORRECT ANSWER the action or business of promoting and selling products or
services
Marketing Strategy - CORRECT ANSWER A company's plan that identifies how it will use
marketing to achieve its goals.
Target Market - CORRECT ANSWER a specific group of consumers that have similar wants and
needs.
Marketing Mix - CORRECT ANSWER The blending of four marketing elements - product, price,
place, and promotion.
Price - CORRECT ANSWER Setting and communicating the value of products and services.
Promotion - CORRECT ANSWER Communicating information about products and services to
potential customers.
Product - CORRECT ANSWER Everything a business offers to satisfy a customer's need.
Marketing Research - CORRECT ANSWER Finding solutions to problems through carefully
designed studies involving consumers
Place(distribution) - CORRECT ANSWER The locations and methods used to make a product or
service available to the target market.
Advertising - CORRECT ANSWER Any paid form of communication through mass media
directed at identified consumers to provide information and influence their actions.
Sales Promotion - CORRECT ANSWER Includes activities and materials designed to reinforce a
company's brand and image.
EXAM Questions And CORRECT Answers
Marketing - CORRECT ANSWER the action or business of promoting and selling products or
services
Marketing Strategy - CORRECT ANSWER A company's plan that identifies how it will use
marketing to achieve its goals.
Target Market - CORRECT ANSWER a specific group of consumers that have similar wants and
needs.
Marketing Mix - CORRECT ANSWER The blending of four marketing elements - product, price,
place, and promotion.
Price - CORRECT ANSWER Setting and communicating the value of products and services.
Promotion - CORRECT ANSWER Communicating information about products and services to
potential customers.
Product - CORRECT ANSWER Everything a business offers to satisfy a customer's need.
Marketing Research - CORRECT ANSWER Finding solutions to problems through carefully
designed studies involving consumers
Place(distribution) - CORRECT ANSWER The locations and methods used to make a product or
service available to the target market.
Advertising - CORRECT ANSWER Any paid form of communication through mass media
directed at identified consumers to provide information and influence their actions.
Sales Promotion - CORRECT ANSWER Includes activities and materials designed to reinforce a
company's brand and image.
