MBA 690 Week 4 Quiz 4 | Central Michigan University |
Questions & Complete Solutions 2026 Update
Q UE STI O N 1
1. How much do segment prices fall each year?
$0.75
Segment price changes vary depending upon relative market demand
$1.00
$0.50
Prices remain constant in each segment
Q UE STI O N 2
1. What is the minimum amount of time that it takes to invent a new sensor?
1 year at least
6 months
3 months
2 years at least
5 years or more
0.5 points
Q UE STI O N 3 W RO NG
1. If the previous year you reached 100% customer awareness in your company, this year what will
you need to do to maintain this level?
I need to spend at least half of the money spent the previous year to reach 75% of the
population
There is nothing to do I have already reached as much awareness as I could
I would scale back promotional expenditures to about $1,400,000 to maintain
awareness – Correct Answer
Spend the same amount of money spent the previous year to reach the same percentage of
awareness this year
I would only need to create 40% new awareness to maintain 100% this year - Wrong
Q UE STI O N 4
1. If you or your team decides to introduce a new sensor product, when should capacity and
automation be purchased?
Two years or rounds prior to product release
The round of product release
The round after product release
Purchase of capacity and automation is not necessary for new product release
One round prior to product release
, Q UE STI O N 5
1. Which one of the following is NOT one of the four product characteristics that R&D can set?
size
quality
age
reliability
performance
Q UE STI O N 6
1. The Finance Department can use which of the following methods to acquire capital for company
activities?
Profits, Current Debt, Withholding Pensions and Stock Issues
Current Debt, Stock Issues, Bond Issues and cooking the books
Current Debt, Stock Issues, Bond Issues and Profits
Liquidating Inventory, Stock Issues, Bond Issues and Profits
Credit Lines, Bond issues, Stock Issues and Profits
Q UE STI O N 7
1. Last year your company built 1,500,000 units of product Able and sold 1,405,000 After 14 months
in R&D, a revision of product Able is due out tomorrow, on January 2 (the first business day of
this year) What will happen to the unsold inventory of 95,000 units of "old" product Able?
they'll be expensed as a adjustment to income and "disappear"
they'll compete for sales based on the product attributes they were built under before any of
the new product Able is offered for sale
they'll be reworked to match the new specifications for product Able
they'll be carried on the books based on a LIFO accounting system
they'll be scrapped for 50 cents on the dollar
Q UE STI O N 8
1. If you are marketing to High End customers, which criteria are most important to them in order of
importance?
Positioning, Age, Price, MTBF
MTBF, Positioning, Age, Price
Age, Price, Positioning, MTBF
Price, Age, MTBF, Positioning
Positioning, Age, MTBF, Price
Questions & Complete Solutions 2026 Update
Q UE STI O N 1
1. How much do segment prices fall each year?
$0.75
Segment price changes vary depending upon relative market demand
$1.00
$0.50
Prices remain constant in each segment
Q UE STI O N 2
1. What is the minimum amount of time that it takes to invent a new sensor?
1 year at least
6 months
3 months
2 years at least
5 years or more
0.5 points
Q UE STI O N 3 W RO NG
1. If the previous year you reached 100% customer awareness in your company, this year what will
you need to do to maintain this level?
I need to spend at least half of the money spent the previous year to reach 75% of the
population
There is nothing to do I have already reached as much awareness as I could
I would scale back promotional expenditures to about $1,400,000 to maintain
awareness – Correct Answer
Spend the same amount of money spent the previous year to reach the same percentage of
awareness this year
I would only need to create 40% new awareness to maintain 100% this year - Wrong
Q UE STI O N 4
1. If you or your team decides to introduce a new sensor product, when should capacity and
automation be purchased?
Two years or rounds prior to product release
The round of product release
The round after product release
Purchase of capacity and automation is not necessary for new product release
One round prior to product release
, Q UE STI O N 5
1. Which one of the following is NOT one of the four product characteristics that R&D can set?
size
quality
age
reliability
performance
Q UE STI O N 6
1. The Finance Department can use which of the following methods to acquire capital for company
activities?
Profits, Current Debt, Withholding Pensions and Stock Issues
Current Debt, Stock Issues, Bond Issues and cooking the books
Current Debt, Stock Issues, Bond Issues and Profits
Liquidating Inventory, Stock Issues, Bond Issues and Profits
Credit Lines, Bond issues, Stock Issues and Profits
Q UE STI O N 7
1. Last year your company built 1,500,000 units of product Able and sold 1,405,000 After 14 months
in R&D, a revision of product Able is due out tomorrow, on January 2 (the first business day of
this year) What will happen to the unsold inventory of 95,000 units of "old" product Able?
they'll be expensed as a adjustment to income and "disappear"
they'll compete for sales based on the product attributes they were built under before any of
the new product Able is offered for sale
they'll be reworked to match the new specifications for product Able
they'll be carried on the books based on a LIFO accounting system
they'll be scrapped for 50 cents on the dollar
Q UE STI O N 8
1. If you are marketing to High End customers, which criteria are most important to them in order of
importance?
Positioning, Age, Price, MTBF
MTBF, Positioning, Age, Price
Age, Price, Positioning, MTBF
Price, Age, MTBF, Positioning
Positioning, Age, MTBF, Price
